Account Coordinator, Consumer

M Booth; Maryland City (MD); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Career development

Health & wellness coverage

401(k) Savings Plan

Paid holidays & Unlimited PTO

Job summary

M Booth in the United States is seeking an Account Coordinator to join our Consumer Brands team. This role supports two leading brands through integrated PR campaigns, media relations, influencer activations, and strategic coordination.

The AC helps keep projects on track, communicates status, and collaborates with managers and all team members to drive successful campaigns and client satisfaction.

Qualifications

• Bachelor’s degree or equivalent required.
• 0–1 years of relevant internships considered.
• Strong written and verbal communication with a professional demeanor.

Responsibilities

• Support two consumer brands by executing integrated PR campaigns including earned media and influencer activations.
• Build and maintain media lists, craft pitches, conduct outreach and secure coverage.
• Build influencer rosters, track deliverables, and manage relationships with guidance.
• Manage account organization, media trackers, assets, and reporting with the team.
• Support events, media desksides, and promotional activations; assist with campaign recaps.
• Conduct research on trends in the CPG and home care space to inform campaigns.

Skills

Polished presence

Confident voice

Proactive mindset

Interest in consumer culture

Education

Bachelor’s degree or equivalent

Job description

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!

ACCOUNT COORDINATOR, CONSUMER BRANDS

The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You’ll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.

Media Relations

• Build and maintain media lists using industry tools (e.g., Begin developing relationships with key media contacts
• Craft compelling pitches, conduct outreach, and secure coverage
• Coordinate media product requests and sendouts

Influencer Programming

• Build curated influencer rosters aligned with campaign objectives, themes, and target audiences
• Track influencer deliverables and gather back-end performance metrics
• Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance
• Catalog and archive final creator assets for reference and recapping

Coordination & Team Support

• Manage account organization, including client folders, brand assets, media trackers, and shared drive
• Oversee product sample inventory and shipping for media, creator, and partner activations
• Support execution of brand events, media desksides, creative mailers, and other tactical program elements
• Merchandise notable coverage and flag breaking client, competitor, or crisis-related news
• Support monthly and programmatic reporting
• Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads
• Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives
• Conduct research to support campaign development and new business opportunities
• Monitor and share industry, category, and competitive news; Identify trends within the CPG industry and home care category, with a sweet spot for pop culture

Requirements

• Bachelor’s degree or equivalent
• ~0-1 years of experience (internships included)
• ~ Polished (in-person and virtual) presence and confident voice
• ~ Positive, proactive, and flexible mindset
• ~ A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

Benefits

• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you plan on working remotely, we can accept applicants from the following states: