Account-Based Marketing - Junior Associate

Unisys Corporation; Pennsylvania; On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Unlimited paid time off

401(k) match

Comprehensive healthcare

Ongoing learning opportunities

Job summary

Unisys Corporation is seeking a Junior Associate for Account-Based Marketing in Pennsylvania. The ideal candidate is an early-career marketing professional ready to contribute to targeted marketing strategies, work closely with sales teams, and analyze campaign performance to drive results.

Responsibilities include executing ABM campaigns, managing workflows, and leveraging marketing technologies. A Bachelor's degree in marketing or a related field and 1-3 years of relevant experience are required. Unisys offers competitive benefits including unlimited paid time off.

Qualifications

• 1-3 years of experience in B2B marketing, demand generation, or ABM.
• Ability to interpret data and translate insights into actionable campaign improvements.
• Experience with marketing and sales tools.

Responsibilities

• Support the execution of ABM campaigns across various segments.
• Partner with sales teams for targeted outreach strategies.
• Analyze campaign performance and recommend optimizations.

Skills

B2B marketing

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Salesforce

ZoomInfo

Microsoft Office Suite

Job description

What success looks like in this role:

The Junior Associate, Account-Based Marketing (ABM) plays a key role in supporting the development and execution of targeted ABM programs across global markets, including North America, Latin America, APAC, and EMEA. This role is ideal for an early-career marketing professional who is eager to build expertise in strategic account engagement while contributing to high-impact, data-driven campaigns.

Working closely with sales, field marketing, and cross-functional stakeholders, this individual will help bring personalized marketing strategies to life for both prospective and existing clients. The role blends analytical thinking with hands-on execution, offering exposure to enterprise-level marketing programs and global collaboration.

Key Responsibilities

• Support the execution of ABM campaigns across 1:1, 1:few, and 1:many segments, aligned to regional and global priorities
• Partner with sales and account teams to deliver targeted outreach strategies for new logo acquisition and client expansion
• Analyze campaign performance, engagement data, and pipeline metrics to identify insights and recommend optimizations
• Coordinate with cross-functional teams (including demand generation, digital, content, and operations) to ensure campaign alignment and consistency
• Assist in managing campaign workflows, timelines, and deliverables across multiple stakeholders and regions
• Leverage ABM and marketing technology platforms to execute and track campaign performance
• Continuously build knowledge of ABM strategies, tools, and best practices

You will be successful in this role if you have:

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1-3 years of experience in B2B marketing, demand generation, ABM, or field marketing
• Foundational understanding of ABM frameworks, including 1:1, 1:few, and 1:many approaches
• Hands-on experience with Salesforce for campaign tracking, reporting, and pipeline analysis
• Ability to interpret data and translate insights into actionable campaign improvements
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills, with comfort collaborating directly with sales and cross-functional teams
• Experience with marketing and sales tools such as ZoomInfo, intent data platforms, Microsoft Office Suite, and project management tools

Preferred Qualifications

• Experience in enterprise technology or SaaS marketing environments
• Exposure to global marketing programs and cross-regional collaboration

Benefits

Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more. We’re committed to supporting work-life balance and investing in your future success.

This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [e-mail] or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys' EEO commitment here.