360 Art Director, Global Creative, Aveda

The Estee Lauder Companies; Blaine (MN); On-site; USD 120,000 - 180,000; Full time

Job summary

The Estee Lauder Companies Inc. seeks a senior 360 Art Director in Minnesota to lead integrated campaigns across digital, social, ecommerce, CRM, retail, experiential, video, and print.

You will translate brand strategy into compelling creative experiences and drive engagement while maintaining cohesive brand expression. Collaborate with Creative, Marketing, Production, and Creative Ops to champion creative excellence, mentor designers, and evolve visual storytelling for our beauty brands in a

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field.
• 10+ years in creative design, art direction, or integrated campaign development in beauty, luxury, fashion, lifestyle, agency, or consumer brands.
• Strong portfolio showing 360 campaigns, visual storytelling, and content creation.
• Proven experience leading integrated campaigns across multiple consumer touchpoints.
• Exceptional conceptual thinking transforming strategy into creative solutions.
• Expert knowledge of design principles, typography, photography, visual storytelling, and brand systems.
• Advanced proficiency in Adobe Creative Suite and Figma.
• Experience art directing photography and video productions.
• Familiarity with motion graphics, content creation, and AI-enabled tools.
• Strong presentation, communication, and stakeholder-management skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead development and execution of integrated 360° campaigns across all consumer touchpoints (digital, social, ecommerce, CRM, retail, experiential, video, print).
• Translate objectives and brand strategy into compelling concepts, narratives, and content ecosystems.
• Develop and present creative concepts, visual frameworks, and storytelling approaches to senior leadership and partners.
• Champion excellence in design, photography, motion, typography, and visual storytelling; ensure brand consistency.
• Establish scalable toolkits, assets, and design systems for channel-specific needs.
• Stay aware of cultural trends and emerging technologies to evolve creative output.
• Lead creative direction for photography and video shoots with production teams.
• Ensure creative intent and quality through production and post.
• Review and approve photography, video, motion graphics, retouching, final assets across channels.
• Build strong relationships across Marketing, Creative, Production, and Creative Ops.
• Collaborate on planning, prioritization, and resources for key initiatives.
• Mentor designers and junior talent; foster collaboration, innovation, accountability, excellence.
• Manage multiple priorities with high quality and attention to detail.

Skills

360 campaign development

Visual storytelling

Adobe Creative Suite

Figma

Art direction

Stakeholder management

Presentation skills

Education

Bachelor's degree in Graphic Design / Visual Communications / Fine Arts

Tools

Adobe Creative Suite

Figma

Job description

Description

The 360 Art Director is a senior creative leader responsible for developing and executing integrated global campaigns across all consumer touchpoints for Aveda.

This role translates brand strategy into compelling creative experiences that drive engagement, strengthen brand equity, and support business growth. The Director leads concept development, visual storytelling, and creative execution across digital, social, ecommerce, CRM, retail, experiential, video, and print channels while ensuring a cohesive brand experience across every consumer interaction.

Partnering closely with Creative, Marketing, Production, and Creative Operations teams, this individual champions creative excellence, drives innovation, and helps shape the future visual expression of both brands.

Overview

Creative Leadership & 360 Campaign Development

• Lead the development and execution of integrated 360° campaigns across all consumer touchpoints, including digital, social, ecommerce, CRM, retail, experiential, video, and print.
• Translate business objectives, consumer insights, and brand strategies into compelling creative concepts, campaign narratives, and content ecosystems.
• Develop and present creative concepts, visual frameworks, and storytelling approaches to senior leadership and cross-functional partners.
• Champion excellence in design, photography, motion, typography, and visual storytelling while ensuring consistency across all brand expressions.
• Establish scalable creative toolkits, campaign assets, and design systems that drive consistency while optimizing for channel-specific needs.
• Maintain awareness of cultural trends, consumer behavior, and emerging technologies to continually evolve creative output.

Art Direction & Content Production

• Lead creative direction for photography and video shoots, partnering with photographers, directors, stylists, and production teams to bring concepts to life.
• Ensure creative intent & quality standards are maintained throughout production and post.
• Review and approve photography, video, motion graphics, retouching, and final assets across all consumer-facing channels.

Team & Cross-Functional Leadership

• Build strong relationships across Marketing, Creative, Production, & Creative Ops teams.
• Collaborate on planning, prioritization, and resource allocation to support key business initiatives.
• Mentor designers and junior creative talent, fostering a culture of collaboration, innovation, accountability, and creative excellence.
• Manage multiple priorities while maintaining exceptional quality and attention to detail.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field.
• 10+ years of experience in creative design, art direction, or integrated campaign development within beauty, luxury, fashion, lifestyle, agency, or consumer brands.
• Strong portfolio demonstrating excellence in 360 campaign development, visual storytelling, and content creation.
• Proven experience leading integrated campaigns across multiple consumer touchpoints.
• Exceptional conceptual thinking with the ability to transform strategic objectives into compelling creative solutions.
• Expert knowledge of design principles, typography, photography, visual storytelling, and brand systems.
• Advanced proficiency in Adobe Creative Suite and Figma.
• Experience art directing photography and video productions.
• Familiarity with motion graphics, content creation, and emerging creative technologies, including AI-enabled tools.
• Strong presentation, communication, and stakeholder-management skills.
• Demonstrated ability to lead multiple projects in a fast-paced environment.

Success Profile—The ideal candidate is:

• A visionary creative thinker who elevates brands through powerful storytelling and design.
• A strategic partner who can translate business goals into compelling creative solutions.
• A collaborative leader who inspires teams and builds strong cross-functional relationships.
• An exceptional communicator who can confidently present, defend, and evolve creative ideas.
• Highly organized, detail-oriented, and comfortable navigating ambiguity in a fast-paced environment.