2027 Intern — Brand & Content Strategy

IBM

New York (NY)

Hybrid

USD 53,000 - 98,000

Full time

5 days ago

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Job summary

IBM in New York City is offering a Summer 2027 Brand & Content Strategy Intern role in a hybrid work environment. You will help structure a vast content library into an accessible system and support visitors' needs while gaining exposure to leadership and mentorship throughout the summer.

The program includes educational, networking, and social activities, with opportunities to present final outcomes to leaders across the organization.

Qualifications

Currently enrolled in an accredited University
Available for an internship in Summer 2027
Rising senior for the 2027-2028 school year
Fluent in English; strong written and verbal communication skills
Basic knowledge of brand and content strategy, content development, or similar
Basic understanding of multi-channel marketing along the customer journey, including social, digital, media and content

Responsibilities

Collaborate to develop integrated brand-to-demand messaging and content plans for the right content at the right time.
Apply curiosity to understand the market, audiences, and IBM offerings to craft compelling messaging.
Analyze performance metrics and recommend data-driven improvements from awareness to demand.
Work with internal agencies to develop and execute content strategy elements and briefs.

Skills

Fluent English

Strong written and verbal comms

Analytical mindset

Brand and content strategy knowledge

Multichannel marketing

Education

High School Diploma/GED

Bachelor's Degree

Job description

This role is for an internship in Summer 2027. The Internship is expected to start on Monday, May 24th with an end date of Friday, August 13th. Candidates must be available to start and end on these days.

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change — improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who arehelping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

In this role, you’ll work collaboratively, driving work that addresses a strategic business challenge facing our team: helping to turn our vast collection of content into an easily understandable system that supports our visitors’ key needs. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

The Brand & Content Strategy team articulates the unique value that IBM brings to customers and applies deep knowledge of our target audiences to define and map the best ways to engage them — in the right place, at the right time, with value provided at every interaction. We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation. We create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

We are looking for a Brand and Content Strategist to help build brand relevance, consideration and demand through brand and content strategies that engage, inspire and progress clients, partners, and prospects to choose IBM. In this role, you may:

Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes
Apply deep curiosity to build an understanding of the market, targetaudiencesand IBM’s offerings to help create the most compelling messaging and content
Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans
Work closely with internal agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 25. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

Currently enrolled in an accredited University
Available for an internship in Summer 2027
Rising senior for the 2027-2028 school year
Fluent in English; strong written and verbal communication skills
Basic knowledge of brand and content strategy, content development, or similar
Basic understanding of multi-channel marketing along the customer journey, including but not limited to social, digital,mediaand content
Analytical mindset toidentifyopportunities, test potential solutions and synthesize insights into recommendations for messaging,brandand content strategy

Preferred technical and professional experience

Open-minded and constant learner: consistentlyexpanding knowledge to gain new skills, apply new methodologies and developexpertise
Active listener, able to effectively absorb and apply professional knowledge to tasks quickly
Responsible team playerdemonstratingownership and accountability
Knowledge of media planning, distribution, measurement, optimization and syndication

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Supplemental 1 employees may be eligible for up to 8 paid holidays, minimum of 56 hours paid sick time and the IBM Employee Stock Purchase Plan. IBM offers paid family medical leave and disability benefits to eligible employees where required by applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 15 days from this date or less if not needed to fill the role.
We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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