Специалист по вопросам стратегии для социальных сетей

SPORTS CITY ANTALYA; Muratpaşa; On-site; TRY 400,000 - 800,000; Full time

Job summary

A dynamic sports organization in Turkey is seeking a creative Social Media Marketing Specialist to develop and implement social media strategies. This role involves creating engaging content, analyzing performance metrics, and executing advertising campaigns across multiple platforms. The ideal candidate has proven experience in social media marketing, excellent copywriting skills, and a strong understanding of various social media platforms. This is an exciting opportunity to contribute to a growing brand in the sports industry.

Qualifications

• Proven experience as a Social Media Marketing Specialist or similar role.
• Strong understanding of major social media platforms and their algorithms.
• Excellent copywriting and communication skills.

Responsibilities

• Develop and execute a social media strategy aligned with business objectives.
• Create content plans and manage posting schedules.
• Monitor and track performance metrics.

Skills

Social media strategy development

Content creation and management

Analytical skills

Copywriting

Understanding of social media algorithms

Tools

Social media analytics tools

Advertising tools

Job description

We are looking for a creative and results-driven Social Media Marketing Specialist to develop, implement, and optimize our social media presence across multiple platforms. The ideal candidate will align social media strategy with business goals, create engaging content, and analyze performance to drive growth, engagement, and conversions.

Key Responsibilities

• Develop and execute a social media strategy aligned with overall business objectives
• Create content plans and manage posting schedules
• Research target audiences
• Create and publish engaging content (text, images, videos, stories, reels)
• Write compelling captions, hashtags, and calls-to-action
• Adapt content for different platforms (Instagram, Facebook, TikTok, LinkedIn, X, etc.)
• Set up, manage, and optimize paid social media advertising campaigns
• Optimize ads to improve reach, engagement, and conversions
• Monitor and track performance metrics (reach, engagement, growth, conversions)
• Analyze results and prepare regular performance reports
• Adjust strategies and content based on data insights and analytics

Requirements

• Proven experience as an SMM Specialist or similar role
• Strong understanding of major social media platforms and their algorithms
• Experience with social media analytics and advertising tools
• Excellent copywriting and communication skills
• Ability to analyze data and translate insights into action
• Creative mindset with attention to detail
• Ability to work independently and meet deadlines

Nice to Have

• Experience in sports, events, tourism, or hospitality industries
• Basic graphic design or video editing skills