Social Media Group Manager

LC Waikiki; Fatih; On-site; TRY 900,000 - 1,400,000; Full time

Job summary

LC Waikiki is seeking a Social Media Group Manager to lead its global social media organization and connect with customers across markets. The role focuses on defining strategy, building teams, and driving content that aligns with brand and commercial goals.

You will manage cross-functional teams, collaborate on integrated campaigns, and leverage data to optimise performance and engagement across platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Business Admin or related field.
• 10+ years of experience in social media, digital marketing, brand communications or related fields.
• Proven experience leading social media teams, agencies and cross-functional projects.
• Strong experience developing global or multi-market social media and content strategies.
• Deep understanding of platform dynamics, influencer marketing, creator partnerships and community management.
• Experience in social listening, digital analytics, crisis communication, brand safety and content governance.
• Strong analytical and commercial mindset, with ability to connect social media performance to business outcomes.
• Excellent stakeholder management, project management and prioritization skills.
• Full professional proficiency in English.

Responsibilities

• Define and lead LC Waikiki's global social media strategy across platforms.
• Manage and develop the social media team with clear priorities and high-quality execution.
• Build annual, seasonal and campaign-based content plans aligned with brand strategy and product launches.
• Establish global content pillars, tone of voice and localization principles.
• Lead storytelling across Womenswear, Menswear, Kidswear, Family and Lifestyle categories.
• Develop influencer and creator strategies to strengthen reach and engagement.
• Collaborate with Marketing, Creative, Campaign, Retail Marketing and E‑commerce teams for integrated campaigns.
• Monitor performance and translate data into actionable improvements across content and engagement.
• Lead social listening, brand safety, reputation and crisis communication processes.
• Manage agencies, production partners, platforms, budgets and governance.

Skills

Strategic leadership

Content strategy

Social media analytics

Influencer partnerships

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration or related field

Tools

Social listening platforms

Analytics tools

Job description

LC Waikiki Retail Company is a leading fashion retail company with a turnover of $ 6 billion. LC Waikiki's journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.

Today, LC Waikiki trades with more than 1300 stores in 60 countries, with the company's philosophy that "Everyone Deserves to Dress Well" enabling people to enjoy accessible fashion through quality products at affordable prices.

There are around 6000 employees working at LC Waikiki's corporate office, more than 50,000 people in Turkey and abroad.

We are looking for a Social Media Group Manager to lead our global social media organization and shape how our brand connects with millions of customers across different markets.

Responsibilities

• Define and lead LC Waikiki's global social media strategy across Instagram, TikTok, Facebook, YouTube, X and emerging platforms.
• Manage and develop the social media team, ensuring clear priorities, strong collaboration and high-quality execution.
• Build annual, seasonal and campaign-based content plans aligned with brand strategy, commercial priorities, product launches and key retail moments.
• Establish global content pillars, creative standards, tone of voice and localization principles to ensure consistency across markets.
• Lead integrated storytelling across Womenswear, Menswear, Kidswear, Family and Lifestyle categories.
• Develop global influencer, creator and community management strategies that strengthen reach, engagement and brand affinity.
• Collaborate with Marketing, Creative, Campaign, Retail Marketing and E-commerce teams to deliver integrated campaigns that support both brand and commercial objectives.
• Monitor social media performance, audience insights and emerging trends; translate data into actionable improvements across content, traffic, conversion and engagement.
• Lead social listening, brand safety, reputation and crisis communication processes across social media channels.
• Manage agencies, production partners, platforms, budgets and global social media governance processes.

About You

You are a strategic, creative and commercially minded social media leader who understands how strong content and meaningful communities contribute to brand growth. You combine global brand thinking with local market sensitivity and can turn customer, platform and performance insights into clear strategies.

You thrive in a fast-paced, multi-market environment, build trusted relationships across functions and cultures, and lead teams and partners with strong ownership, curiosity and integrity.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration or a related field.
• Minimum 10 years of experience in social media, digital marketing, brand communications or related fields, preferably within retail, fashion, lifestyle, e-commerce or another consumer-facing industry.
• Proven experience leading social media teams, agencies and cross-functional projects.
• Strong experience developing global or multi-market social media and content strategies.
• Deep understanding of platform dynamics, content formats, influencer marketing, creator partnerships and community management.
• Experience in social listening, digital analytics, crisis communication, brand safety and content governance.
• Strong analytical and commercial mindset, with the ability to connect social media performance to measurable business outcomes.
• Excellent stakeholder management, project management and prioritization skills.
• Experience using digital analytics, social listening and AI-powered content tools.
• Full professional proficiency in English.

At LC Waikiki, recruitment decisions are based on candidates' qualifications, competencies, and expertise. Through our competency-based and scientifically grounded recruitment approach, we provide equal opportunities for all candidates and are committed to the principles of inclusivity, fair treatment and diversity.

At LC Waikiki, we believe sustainable growth starts with responsible business. As a global fashion retailer, we are committed to integrating sustainability into the way we work and creating positive impact for our people, communities and the environment.

Join us in our sustainability journey and be part of creating a more responsible and sustainable future.

Information regarding the processing of personal data is available in our Candidate Privacy Notice: https://corporate.lcwaikiki.com/kvkk-aday-aydinlatma-metni