Product Marketing & Marketing Development Senior Manager

Vodafone Group; Fatih; Hybrid; TRY 400,000 - 800,000; Full time

Job summary

A leading international telecommunications company is seeking a Product Marketing Lead in Turkey. This role involves leading the marketing team, developing product strategies, and conducting market research. The ideal candidate has over 10 years of B2B marketing experience and strong leadership skills. The position comes with flexible benefits and a hybrid working model.

Benefits

Flexible Benefits Program

Hybrid working kit

Comprehensive private health insurance

Digital meal voucher

Qualifications

• Minimum 10+ years of experience in B2B marketing.
• Minimum 3+ years of people management experience.
• Telecom and technology sector knowledge is a plus.

Responsibilities

• Lead the product marketing team.
• Develop product bundles for customers.
• Track market share and sales performance.

Skills

Project management

Analytical thinking

Communication skills

Problem solving

Interpersonal skills

Education

BSc. degree in Business Administration or Engineering

Master's degree

Job description

Overview

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Responsibilities

• Lead the product marketing team and work closely with product teams in an agile structure: Create product-based go-to market strategies and product assets, conduct market research, analyze competitors, gather insights, and create the right marketing strategies and mixes.
• Increase ARPU and lifetime value of customers by identifying their needs and briefing product teams for new products and solutions.
• Develop product bundles to sell multiple key products at the time of acquisition.
• Prepare product marketing roadmaps and implementation plans.
• Track market share, sales performance, competitive positions in the ecosystem.
• Manage Vodafone Business brand & communication budget.
• Deliver excellent communications (events, ATL and BTL activities) that effectively cut through to decision makers.
• Build trust through developing partnerships and co-marketing activities with strong companies.
• Leverage international opco learnings/programs/offerings and introduce relevant ones to the Turkish market.
• Lead the marketing development team: set and apply Vodafone Business marketing strategies, develop & perform action plans to increase penetration of Vodafone Business solutions in targeted sectors and focus areas.
• Analyze and identify potential growth areas via data analysis, market research and customer insight analysis.
• Develop partnerships with leading industry organizations in Turkey to reach new/target customer base and create impact with Vodafone Business solutions.
• Increase Vodafone Business brand awareness and consideration among C-levels through PR, events, newsletters, etc.
• Conduct content marketing and create communication materials for digital demand generation and sales nurturing; prepare whitepapers, videos and marketing assets.
• Track lead performance through event and marketing activities, and oversee realization of business cases in projects.
• Foster team spirit and motivate the team for strong performance.

Who you are

• BSc. degree in Business Administration or Engineering; master degree is a plus.
• Minimum 10+ years of experience in B2B marketing, product marketing, marketing development fields.
• Minimum 3+ years of people management experience.
• Strong written, verbal communication skills and interpersonal skills in Turkish and English.
• Telecom and technology sector knowledge is a plus.
• Project management and analytical thinking skills.
• Ability to cope with changing work environment.
• Problem solving and decision making skills.
• Results-driven and delivery-focused.
• Experience in a large multinational company is a plus.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What’s in it for you

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services
• Plus, plenty more to enjoy!

If you want to know more about us and what we do, then visit our website: vodafone.com.tr

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Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people\'s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn\'t a concept; it\'s lived, breathed, and cultivated through everything we do. You\'ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We\'re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to the guidance for application adjustments.

Together we can.