Product Marketing & Marketing Development Senior Manager

Vodafone; Fatih; Hybrid; TRY 2,091,000 - 2,928,000; Full time

Job summary

A leading telecommunications company in Turkey seeks a Marketing Senior Manager to drive product marketing strategy and lead teams. The ideal candidate will have over 5 years of experience, focusing on digital marketing and market analysis. This role offers flexible benefits and a vibrant work culture. Join a diverse team dedicated to innovation and inclusivity.

Benefits

Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Flexible transportation allowance

Employee assistance hotline

Comprehensive private health insurance

Qualifications

• 5+ years of experience in a marketing leadership role.
• Proven track record in product marketing and team management.
• Strong understanding of digital business strategies.

Responsibilities

• Lead the product marketing team and develop go-to-market strategies.
• Increase ARPU and lifetime value of customers.
• Develop product bundles for customer acquisition.

Skills

Leadership

Market analysis

Data analysis

Digital marketing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

MS Office Suite

Job description

Overview

Join Us

At Vodafone, we’re shaping the future of connectivity for our customers and for the team. You’ll be part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career while maintaining a work–life balance, Vodafone offers opportunities to help you belong and make a real impact.

What You’ll Do

We are seeking a Marketing Senior Manager to work in the high performing Vodafone Business Team, responsible for being the trusted digital advisor of businesses of all sizes by providing the best digital experience and future technologies. You will be responsible for two functions of the VBU marketing: Product Marketing Team and Marketing Development Team.

• Lead the product marketing team and work closely with product teams in an agile structure: create product-based go-to-market strategies and product assets, conduct market research, analyze competitors, gather insights, and create the right marketing strategies and mixes
• Increase ARPU and lifetime value of customers by identifying their needs and briefing product teams for new products and solutions
• Develop product bundles to sell multiple key products at the time of acquisition
• Prepare product marketing roadmaps and implementation plans
• Track market share, sales performance, and competitive positions in the ecosystem
• Manage Vodafone Business brand & communication budget
• Deliver excellent communications (events, ATL and BTL activities) that effectively reach decision makers
• Build trustmark via developing partnerships and co-marketing activities with strong companies
• Leverage international opco learnings/programs/offerings and introduce relevant ones to the Turkish market

• Lead the marketing development team: responsible for setting and applying Vodafone Business marketing strategies, developing & performing action plans to increase penetration of Vodafone Business solutions in targeted sectors and focus areas
• Analyze and identify potential growth areas via data analysis, market research and customer insight analysis
• Develop partnerships with leading industry organizations in Turkey to reach new/target customer base and create impact with Vodafone Business solutions
• Increase Vodafone Business brand awareness and consideration among C-levels through PR, events, newsletters, etc.
• Conduct content marketing and create marketing materials for digital demand generation and sales nurturing; prepare whitepapers, videos and marketing assets
• Track lead performance through events and marketing activities; responsible for realization of business cases in projects
• Establish team spirit among team members and motivate the team for strong performance

Who You Are

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for a wide range of products & services

Plus, plenty more to enjoy! If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

Data Privacy: By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What’s In It For You

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for a wide range of products & services

Plus, plenty more to enjoy! If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

Data Privacy: By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who We Are

We are a leading international Telco, serving millions of customers. We believe connectivity is a force for good. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, while helping our customers do the same. Belonging at Vodafone isn’t a concept; it’s lived and cultivated through everything we do. You’ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.