Performance Marketing Specialist

Oley.com; Beşiktaş; On-site; TRY 50,000 - 70,000; Full time

Job summary

A virtual betting platform is seeking a Performance Marketing Specialist to manage digital marketing campaigns and analyze results. The ideal candidate will have at least 2 years of experience in performance marketing, fluency in English, and familiarity with tools like Google Ads and Google Analytics. Responsibilities include overseeing ad campaigns, analyzing performance, and collaborating with various teams to develop effective marketing strategies.

Qualifications

• Minimum 2 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Data-driven and result-oriented skills.
• Experience in e-commerce, SportsBetting, Sports Media and Gaming will be a strong asset.

Responsibilities

• Establish and sustain relationships with marketing-related 3rd parties.
• Manage Meta & Twitter Ad campaigns, especially Google.
• Measure and report website & app traffic and user behavior.

Skills

Performance Marketing

Digital Marketing

Growth Marketing

Google Ads

Meta Ads

Data analysis

Fluent in English

Education

Relevant university degree

Tools

Google Analytics

Adjust

Job description

Company Overview

E Elektronik Bahis Oyunlar A.Ş. started its operations as a virtual environment dealer with the agreements signed with Spor Toto Organization Presidency on June 23, 2009 and with National Lottery General Directorate on August 2, 2011 for the purpose of playing fixed odds, joint betting games and National Lottery games based on sports competitions in a virtual environment.

Our aim as Oley.com is to create a legal virtual betting platform that our members can use continuously by combining the games of chance permitted by Spor Toto Organization Directorate and National Lottery General Directorate in Turkey with our fast, reliable, high‑quality service and the most up‑to‑date content. Oley.com will continue on its path within the framework of the rules of Spor Toto Organization Directorate with which it constantly works and provides information flow.

Qualifications

• Graduated from relevant departments of universities.
• Minimum 2 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Data‑driven and result‑oriented, such as Google Ads, Meta Ads, DV360, and SA360, in addition to measurement tools like Google Analytics (Universal and GA4), Adjust.
• Experience in e‑commerce, SportsBetting, Sports Media and Gaming will be a strong asset.
• Willing to learn about technological developments.
• Competent in analytics and reporting.
• Has experience in application via GA4 & Adjust.
• Has experience in web & app marketing.
• Able to follow sector trends closely.
• Fluent in English.

Responsibilities

• Establish and sustain relationships with 3rd parties related with marketing & analytics such as Facebook, Google, DSPs, Ad networks, etc.
• Conduct target audience, benchmark and presentation studies.
• Co‑ordinate partner agencies, business partners and 3rd party companies.
• Manage Meta & Twitter Ad campaigns, especially Google.
• Measure and report website & app traffic and user behavior.
• Provide support for A/B testing and optimization processes.
• Manage sponsorships, execution of event & promotion activities.
• Analyze performance and budget management.
• Oversee the day‑to‑day management of performance marketing campaigns.
• Work closely with the content, design, social media and product teams to create compelling ad creatives and landing pages.

Additional Information

Aydınlatma Metni

https://docs.google.com/document/d/1542dSGbqipoIobvOLrLz0XlLmJ9iwJLdQzRXD3ACfqA/edit?usp=sharing