On-Trade Growth & Partnerships Lead

Diageo; Fatih; On-site; TRY 70,000 - 90,000; Full time

Job summary

A leading consumer products company in Turkey is seeking a Customer Marketing Manager to design and implement strategies for the modern on-trade channel. The ideal candidate will have over 8 years of experience in sales and customer marketing, strong analytical skills, and the ability to build strategic partnerships. This role offers an opportunity to influence brand visibility and consumer experience, with a focus on driving growth and compliance with regulations.

Qualifications

• Minimum 8 years experience in sales and customer/trade marketing areas.
• Strong analytical, presentation and project management skills.
• Experience in premium outlet & portfolio management with good understanding of F&B insight.

Responsibilities

• Design and implement strategies for the modern on-trade channel.
• Leverage consumer and shopper insights to shape plans.
• Develop and implement channel strategies and track financial growth.
• Build strategic partnerships with key customers.
• Analyze and segment customers to develop tailored strategies.
• Lead and develop a high-performing team.
• Ensure compliance with company policies and legal regulations.

Skills

Sales and customer marketing experience

Relationship building

Analytical skills

Leadership

Negotiation skills

Project management

Education

Bachelor's Degree

Job description

A leading consumer products company in Turkey is seeking a Customer Marketing Manager to design and implement strategies for the modern on-trade channel. The ideal candidate will have over 8 years of experience in sales and customer marketing, strong analytical skills, and the ability to build strategic partnerships. This role offers an opportunity to influence brand visibility and consumer experience, with a focus on driving growth and compliance with regulations.