(On-Site) Mobile App Growth Specialist

İK Kampüsü | İnsan Kaynakları ve Kariyer Danışmanlık Hizmetleri; Konak; On-site; TRY 180,000 - 240,000; Full time

Benefits offered by this job

Daily meal support

Private health insurance

Excellent Izmir office location

Open and collaborative culture

Unlimited coffee

Learning & development opportunities

Birthday leave

Job summary

TalentLeader Human Resources is seeking a Performance Marketing Specialist for an AI-first B2C mobile product company. You will build and optimize campaigns across Meta, Google, TikTok and other platforms to drive user acquisition and global growth.

You will analyze performance, collaborate with Product and Data teams, manage budgets across markets, and report insights to leadership. 2+ years in digital marketing with mobile app experience and strong English are required.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• 2+ years of digital marketing experience, including 1 year with mobile apps.
• Hands-on with Meta Ads, Google Ads (UAC & Search) and TikTok Ads.
• Experience with mobile measurement and attribution tools (Adjust, Firebase, Google Analytics).
• Strong data analysis skills and ability to translate insights into actions.
• Global experience scaling user acquisition across markets.
• Fluent written and spoken English.

Responsibilities

• Build, manage and optimize performance marketing campaigns across Meta, Google (UAC & Search), TikTok and other ad platforms.
• Develop user acquisition strategies aligned with global growth goals.
• Analyze campaign performance and supply feedback to the creative team; support A/B testing.
• Manage marketing analytics and ensure accurate event tracking and reporting.
• Prepare and present performance reports and insights to leadership.
• Budget management and scaling across international markets while maintaining ROI.
• Collaborate with Product and Data teams to align marketing with business metrics.
• Stay updated on industry trends and AdTech developments.

Skills

Campaign management

User acquisition

Meta Ads

Google Ads (UAC & Search)

TikTok Ads

Analytics & attribution

English proficiency

Data analysis

Education

Bachelor's degree

Master's degree

Tools

Adjust

Firebase

Google Analytics

Job description

TalentLeader Human Resources is leading the recruitment process for an innovative AI-first B2C mobile product company and is looking for a Performance Marketing Specialist to contribute to its global growth through performance marketing and user acquisition.

Having reached 100K+ users in Turkey, the company is accelerating its international expansion as part of its global growth strategy. With a strong focus on data, technology and innovation, it develops next-generation mobile experiences with the ambition to reach millions of users worldwide.

What You’ll Do?

• Campaign Management: Build, manage and optimize performance marketing campaigns across Meta, Google (UAC & Search), TikTok, AppLovin and other ad platforms.
• User Acquisition & Growth: Develop user acquisition strategies aligned with the company’s global growth goals. Continuously improve campaign structures, audiences and automation.
• Creative Strategy: Analyze campaign performance and provide clear feedback to the creative team. Support new creatives and structured A/B tests.
• Analytics & Tracking: Manage marketing analytics and ensure accurate event tracking and reliable reporting. Turn campaign data into clear business insights.
• Executive Reporting: Prepare and present performance reports and key insights to company leadership to support strategic decisions.
• Budget Management & Scaling: Manage and optimize marketing budgets across multiple international markets while maintaining strong ROI.
• Cross-Functional Collaboration: Work closely with Product and Data teams to align marketing activities with business goals and key metrics.
• Industry Trends & Innovation: Follow new trends, acquisition channels and AdTech developments to keep the company competitive in global markets.

Who you are?

• Education: Bachelor’s or Master’s degree in a relevant field.
• Experience: 2+ years of experience in digital marketing, including at least 1 year of experience with mobile apps. Gaming industry experience is a strong plus.
• Platform Knowledge: Hands-on experience with Meta Ads, Google Ads (UAC & Search) and TikTok Ads.
• Analytics & Attribution: Experience with mobile measurement and attribution tools such as Adjust, Firebase and Google Analytics.
• Analytical Skills: Strong data analysis skills and the ability to turn campaign results into clear and effective actions.
• Global Experience: Experience in scaling user acquisition campaigns across different international markets.
• English: Fluent spoken and written English, with the ability to work comfortably in an international environment.
• Core Skills: Creative, practical and solution-oriented approach with the ability to work effectively in a fast-paced environment.

What We Offer

• Daily Support: Commuting and meal support to make your workday easier.
• Work Equipment: A brand-new notebook, monitor and all the tools you need for a productive workspace.
• Private Health Insurance: Supplementary private health insurance with access to leading hospitals and clinics across Turkey.
• Great Office Location: A modern and well-located office, in the heart of Izmir.
• Strong Company Culture: An open, transparent and collaborative working environment.
• Unlimited Coffee: Unlimited access to quality espresso at the office.
• Membership: Premium access to company’ s apps, memberships and products.
• Learning & Development: Continuous learning and development opportunities in a fast-growing startup environment.
• Birthday Leave: A dedicated day off to celebrate your birthday with your loved ones.