Marketing Specialist (Web)

Scorp, Inc; Fatih; On-site; TRY 40,000 - 60,000; Full time

Job summary

A leading tech company in Turkey is seeking a Marketing Specialist (Web) to drive innovative marketing strategies. The role involves managing performance marketing campaigns across platforms like Google and TikTok. The ideal candidate has over 2 years of experience in performance marketing and strong analytical skills, alongside a degree in marketing or related fields. Excellent English communication skills are essential for collaboration with global partners. Join a dynamic team focused on growth through creativity and data-driven solutions.

Qualifications

• 2+ years of experience in performance or digital marketing, ideally within web-based products.
• Proven experience managing campaigns across Google Ads, Meta, and TikTok.
• Excellent written and spoken English communication skills.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across platforms.
• Take end-to-end ownership of campaign strategy, testing, execution, and reporting.
• Collaborate with internal teams and external partners for maximum campaign performance.

Skills

Performance marketing

Digital marketing

Analytical skills

Creativity

Problem-solving

Communication skills

Education

Bachelor’s degree in Marketing, Business, Engineering, or a related field

Tools

Google Ads

Google Analytics

Adjust or Appsflyer

Google Tag Manager

Job description

About Us

Scorp Inc. is an innovative technology company with offices in Istanbul and San Francisco. Founded in 2014, we initially launched the Scorp app but have since shifted our focus to developing mobile applications centered around social media and live streaming. Our apps are active in 182 countries, with one app reaching 600,000 daily active users and another engaging 400,000. In 2023 alone, we gained over 150 million new registered users, supporting more than 25 languages.

We’re looking for a Marketing Specialist (Web) who will blend creativity with data‑driven thinking and drive growth through innovative marketing strategies to join our dynamic team.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across platforms such as Google, Meta, TikTok, and other relevant ad networks.
• Take end-to-end ownership of campaign strategy from creative ideation and testing to execution, optimization, and reporting.
• Collaborate closely with internal teams and external partners (e.g., Google Dublin, Meta London, TikTok Dubai) to ensure smooth execution and maximum performance.
• Track and evaluate campaign performance through tools such as Adjust, Google Analytics, and internal dashboards, turning data into actionable insights and opportunities for growth.
• Build and monitor dashboards and analytics reports to evaluate campaign performance and scale while achieving target KPIs.
• Analyze campaign data and user insights to shape effective marketing and monetization strategies.
• Think creatively and use innovative strategies to drive growth beyond standard performance marketing.

Requirements

• 2+ years of experience in performance or digital marketing, ideally within web-based products.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Proven experience managing campaigns across Google Ads (Search, Display, YouTube), Meta, and TikTok.
• Familiarity with Google Analytics (GA4) and tracking tools such as Adjust or Appsflyer.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights.
• Excellent written and spoken English communication skills.
• Highly organized, proactive, and comfortable working in a fast-paced, data-driven environment.
• Understanding of big data environment and experience with a Google Tag Manager is a plus.