Marketing Officer ( Turkey)

Maa Althahab; Fatih; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading fragrance brand, Maa Althahab, is seeking a Marketing Specialist to enhance brand visibility across social media platforms and manage marketing campaigns. This role involves market research, coordinating with various departments, and ensuring brand consistency. Candidates should have a degree in Marketing or Business and be familiar with digital trends.

Qualifications

• Degree in Marketing or Business required.
• Familiarity with digital trends and technologies is important.
• Microsoft Office proficiency needed.

Responsibilities

• Manage social media platforms to boost brand visibility.
• Assist in planning marketing campaigns aligned with local market needs.
• Conduct local market research and competitor analysis.

Skills

Familiarity with emerging technologies

Digital trends

Proficient in Microsoft Office

Education

Degree in Marketing, Business, or a related field

Job description

Who We are

Maa-althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

Job Responsibilities:

Managing social media platforms (such as Instagram, LinkedIn, Facebook, etc.) by planning and publishing content to increase brand visibility and audience engagement across Turkish and relevant regional markets.

Assisting in the planning and execution of marketing campaigns, both online and offline, aligned with local market needs and company objectives.

Coordinating closely with operations and sales departments to ensure integrated marketing efforts and support revenue-generating initiatives.

Monitoring key performance indicators (KPIs) such as engagement rates, website traffic, conversion rates, and campaign performance, and preparing regular reports.

Following up on e-commerce activities, including product listings, content optimization, promotions, and customer communication across platforms like Trendyol, Hepsiburada, or the company’s own e-commerce site.

Conducting local market research and competitor analysis to identify trends, consumer behavior insights, and areas for marketing improvement specific to the Turkish market.

Supporting the development of marketing materials such as brochures, social media creatives, email campaigns, and presentations tailored to local and international audiences.

Assisting with the organization and participation in industry events, trade fairs, exhibitions, and promotional activities held in Turkey.

Liaising with external agencies, suppliers, and media partners in Turkey to coordinate marketing deliverables and ensure cost-effective execution.

Staying updated on local and global marketing trends, digital tools, and best practices to continuously enhance campaign effectiveness.

Supporting budget tracking and ensuring efficient use of marketing resources.

Contributing to brand consistency across all communication channels in line with the company's global and local brand guidelines.

Providing administrative and coordination support to the marketing department as needed.

Qualifications:

Degree in Marketing, Business, or a related field

Familiarity with emerging technologies and digital trends

Proficient in Microsoft Office and general computer use

Fast learner with adaptability in a dynamic environment