Marketing Communications Specialist

MoneyPay; Fatih; On-site; TRY 50,000 - 70,000; Full time

Job summary

A leading fintech company in Turkey is seeking a Marketing Communication Specialist to execute and measure effective marketing strategies and campaigns. The ideal candidate will have a Bachelor's degree in a relevant field and at least three years of experience, along with strong analytical, communication, and budget management skills. This role offers a chance to work in an innovative environment, collaborating with agencies to enhance brand equity and customer engagement.

Qualifications

• Minimum of 3+ years of related work experience.
• Experience with creative, media, and PR agencies.
• Strong business follow-up capabilities.

Responsibilities

• Plan, execute and measure marketing strategies and promotions.
• Manage relationships with creative, media, and PR agencies.
• Identify opportunities to strengthen brand equity and customer engagement.

Skills

Strategic marketing development

Team player mindset

Digital marketing trends

Analytical skills

Budget management

Communication skills

Education

Bachelor’s degree in Economy, Business Administration, or Engineering

Job description

MoneyPay is a next generation e wallet for the sharing economy. We are looking for a Marketing Communication Specialist who will join us to make this transform real.

Qualifications

• Bachelor’s degree preferably in Economy, Business Administration, Engineering or related fields,
• Experience developing strategic marketing plans that generated customer growth,
• Minimum of 3+ years of related work experience,
• Having a team player mindset and a positive attitude towards colleagues,
• Following digital marketing trends, tools and best practices continuously,
• Experience working with creative, media, PR agencies; able to brief, coordinate and evaluate agency outputs,
• Ability to handle multiple ongoing programs,
• Strong analytical skills and the ability to prioritize multiple tasks,
• Strong business follow-up capabilities,
• Strong communication skills and high energy and motivation to work in a challenging environment,
• Excellent written and verbal interpersonal skills to simplify complex topics and explain them clearly and concisely,
• Experience executing consumer, channel and/or category based campaigns and promotions,
• Experience in managing marketing budget,

Responsibilities

• Plan, execute and measure marketing strategies, promotions and annual plans for a customer, category or specific channels to implement marketing strategies and objectives,
• Following the sector closely, providing recommendations about differentiated products, services and campaigns,
• Implementing and analyzing results of the campaigns to identify needs of customers with distribution channels,
• Manage relationships with creative, media, PR and production agencies; prepare clear briefs, follow timelines, and ensure quality delivery,
• Track and manage MarCom budgets, ensuring efficient use of resources and cost control,
• Identify opportunities to strengthen brand equity, customer engagement and communication efficiency throughout the customer journey,
• Support and manage event organization,
• Help plan, create and produce marketing, advertising and sales promotion materials for small to medium projects, support social media accounts to implement marketing strategies and sales objectives,
• Help to identify areas where additional customer profitability and brand growth can be achieved,