Marketing Communication Specialist

Toyota Türkiye Pazarlama ve Satış A.Ş.; Fatih; On-site; TRY 15,000 - 25,000; Full time

Job summary

A leading automotive company in Turkey is seeking a Marketing Communication Specialist. The ideal candidate will develop integrated marketing communication plans, create media strategies, and work closely with cross-functional teams. This role requires a bachelor’s degree in a relevant field, at least 2 years of experience in marketing, and excellent communication skills. Familiarity with digital marketing trends and tools such as Microsoft Office is essential. The position offers a dynamic work environment focused on collaboration and creativity.

Qualifications

• Minimum 2 years of experience in marketing, especially in marketing communications.
• Competent in relationship management among teams.
• Familiarity with digital trends and media planning.

Responsibilities

• Develop integrated marketing communication plans.
• Create media plans using traditional and digital channels.
• Collaborate with cross-functional teams for messaging strategies.
• Negotiate media planning and partnerships.
• Monitor and analyze media performance metrics.
• Provide insights to optimize media plans.
• Manage relationships with media vendors.
• Prepare and present reports on media performance.

Skills

Excellent command of written and spoken English

Strong communication skills

Creative thinking

Ability to multi-task and prioritize work

Problem-solving skills

Negotiation skills

Education

Bachelor’s degree in Business, Marketing, Communication, Public Relations, or Advertising

Tools

Microsoft Office Programs (Excel, PPT)

Marketing Automation tools

Job description

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

Employee Value Proposition

Our employee value proposition is "We Respect We Kaizen"!, which reflects our two most important values, Respect for People and Kaizen.

Common Characteristics

• Love job and do it with passion!
• Work with a smile and have fun!
• Make an effort to create happy environment!
• Value everyone for being human!
• Work with team spirit for better results.

Marketing Communication Specialist

We are looking for Marketing Communication Specialist to work with our teams.

You Will Be a Perfect Match If You Have

• Bachelor’s degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of marketing, especially in marketing communications traditional and digital media planning, CRM communication.
• Have strong communication skills and be competent in relationship management among teams
• Creative thinking, able to identify long-term opportunities and trends,
• Team player with problem-solving and negotiation skills,
• Ability to multi-task, organize, and prioritize work
• Following the digital trends,
• Have advance skills in Microsoft Office Programs (Excel, PPT) , Marketing Automation tools
• Automotive experience is plus

Main Responsibilities

• Develop integrated marketing communication plans that align with overall marketing and business objectives.
• Create media plans that optimize the use of traditional and digital channels, including television, radio, print, outdoor, online display, social media, and search engine marketing (SEM).
• Collaborate with cross-functional teams in the company to develop messaging strategies and creative content that resonates with target audiences.
• Negotiate media planning and partnerships to secure favorable rates and placements while maximizing reach and frequency in coordination with media agency.
• Monitor and analyze media performance metrics, including reach, frequency, impressions, click-through rates, and conversion rates.
• Provide insights and recommendations based on media performance data to optimize future media plans and investments.
• Stay informed about industry trends, emerging media platforms, and new advertising technologies to ensure the competitiveness of our media strategies.
• Manage relationships with media vendors, agencies, and other partners to ensure seamless execution of media plans and campaigns.
• Prepare and present regular reports on media performance, campaign effectiveness, and ROI to key stakeholders.