Horeca Area Sales Responsible

Cargill; Fatih; On-site; TRY 150,000 - 300,000; Full time

Job summary

A global food and agriculture company is looking for an Area Sales Responsible for the HORECA sector in the Marmara region. This role involves developing sales strategies, managing distributors, and building strong customer relationships with food service clients such as restaurants and hotels. Ideal candidates will have over 5 years of relevant experience and a strong understanding of chocolate and edible fats. The position requires frequent travel to meet clients and ensure market growth.

Benefits

Competitive salary

Career development opportunities

International work environment

Qualifications

• Minimum of 5 years in HORECA sales or Food Service channel management.
• Proven B2B sales experience.
• Understanding of chocolate and edible fats applications.

Responsibilities

• Develop and execute sales plans for the HORECA sector.
• Manage a network of regional distributors.
• Analyze the Marmara region to build customer call plans.

Skills

Negotiation

Presentation

Interpersonal skills

Sales data analysis

CRM systems proficiency

Education

Bachelor's degree

Tools

SalesForce

MS Office

Job description

Overview

Cargill’s size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way. Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials — from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill. This position is in Cargill’s food and bioindustrial business, where manufacturers, retailers, and foodservice companies rely on us to consistently deliver the products and services they need, and use our technical expertise and market knowledge to develop innovative products.

Note: Job description reflects current responsibilities and is subject to change.

Job Purpose and Impact

The Area Sales Responsible – HORECA is accountable for growing the company’s footprint and profitability within the HORECA channel, with a strong focus on out of home consumption (fats and oils, chocolate) categories. The role is responsible for executing commercial strategies, managing regional distributors, and developing long-term relationships with national chain customers in the Food Service sector, including bakeries, cafés, restaurants, hotels, and catering businesses. This position plays a pivotal role in territory development, market penetration, and product visibility across the assigned region. The impact is measured through increased product availability, customer satisfaction, and profitable sales growth, in alignment with broader business goals.

Key Accountabilities

• HORECA Channel Development
  • Develop and execute sales plans tailored to the HORECA sector, focusing on product applications in bakery, confectionery, hotels, catering, and restaurant kitchens.
  • Identify key trends in the out-of-home consumption market and recommend initiatives to capture new opportunities.
• Distributor Management
  • Select, onboard, and manage a network of regional HORECA-focused distributors for chocolate, fats & oils products.
  • Conduct regular business reviews with distributors to monitor sales performance, inventory levels, market coverage, and growth plans.
  • Skilled in developing and maintaining long-term distributor relationships.
• Territory Management
  • Analyze the assigned Marmara region to segment customers by potential and build a structured call plan covering bakeries, patisseries, hotels, restaurants, and cafés.
  • Ensure effective coverage of the territory through direct customer visits, distributor fieldwork, and performance monitoring.
• Sales Execution & Capability Building
  • Achieve sales, distribution, and profitability targets across the chocolate, fats & oils categories.
  • Establish long-term relationships with large or strategically important HORECA customers.
  • Act as a category expert and trusted advisor in chocolate, fats & oils usage for chefs, pastry professionals, and kitchen managers.
• Commercial Planning & Reporting
  • Provide accurate sales forecasts, monthly reports, and insights into territory and distributor performance.
  • Support the development of pricing strategies, trade programs, and product launches based on regional market dynamics.
  • Work closely with R&D, Product line, marketing, supply chain, and finance teams to align execution with strategic plans.

Qualifications

• Minimum Qualifications: Bachelor’s degree
• 5 years of relevant experience in HORECA sales or Food Service channel management, preferably in chocolate, dairy, oils, or culinary ingredients.
• Proven B2B sales experience
• Proven track record in managing distributors and developing the out-of-home customer base.
• Solid understanding of chocolate (coatings, compounds, couvertures), edible fats (margarines, shortenings, frying oils), and applications.

Skills & Competencies

• Strong negotiation, presentation, and interpersonal skills.
• Territory planning and go-to-market optimization experience.
• Ability to analyze sales data and convert insights into actionable strategies.
• Proficiency in MS Office, CRM systems (SalesForce etc.), and sales reporting tools.
• English is a plus for multinational environments.

Working Conditions

• Frequent travel within the assigned region (minimum 70%) to visit customers and support distributors.
• Occasional attendance at trade fairs, culinary events, training workshops, and cross-functional meetings.

Our Offer

We provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.

How to apply

Interested? Then make sure to send us your CV and cover letter in English today. Follow us on LinkedIn: Cargill

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