Head of Growth & Revenue Operations

Beeontrade; Narlıdere; On-site; TRY 3,433,000 - 5,151,000; Full time

Job summary

A logistics technology company in Turkey seeks a Head of Growth & Revenue Operations to oversee revenue execution. You will manage CRM processes, demand generation, and SDR performance systems while ensuring measurable business outcomes. The ideal candidate has over 6 years of B2B growth experience and a strong analytical background. This role requires high accountability and a results-driven mindset aimed at driving consistent revenue growth.

Qualifications

• 6+ years in B2B growth, revenue operations, or demand generation roles.
• Strong experience with CRM and marketing automation.
• Proven track record improving conversion metrics.

Responsibilities

• Own the Revenue System and ensure data quality.
• Build a predictable demand generation engine.
• Run the SDR performance system for daily execution.
• Manage performance marketing with an ROI focus.
• Create a scalable operating model for the team.

Skills

Revenue ops rigor

Performance marketing execution

SDR conversion discipline

Analytical clarity

Job description

About Beeontrade

Beeontrade is building a modern logistics platform that combines freight forwarding execution with technology to simplify international shipping, visibility, and customer experience. We support fast-growing businesses moving goods globally and provide a fully managed logistics service backed by operational expertise and a product-first mindset.

Over the last year, we have invested heavily in building the foundation for a scalable growth engine: CRM architecture, lifecycle automation, owned media infrastructure, and a repeatable outbound/inbound motion. We are now hiring a senior leader to own this engine commercially and convert it into consistent pipeline and revenue.

Why this role exists

Historically, our growth function was built by a highly capable operator. The system works—but it needs a commercial owner who can run it with discipline, drive conversion across the funnel, and build a team/process that scales.

This role is responsible for turning growth into measurable business outcomes:

contacts → conversations → meetings → quotes → wins → revenue / gross profit.

The Role

As Head of Growth & Revenue Operations, you will own end-to-end revenue execution across:

• CRM and revenue process (governance, lifecycle, automation, reporting)
• Demand generation (outbound + inbound)
• SDR performance system (cadence, SLA enforcement, pipeline hygiene)
• Conversion optimization (offers, messaging, funnel bottlenecks, testing)

This is a hands‑on leadership role. You will lead strategy, run the operating cadence, and ensure execution happens daily through a lean production line.

Key Responsibilities

1) Own the Revenue System (CRM + Process + Governance)

You will be the accountable owner of the company’s revenue operating system:

• Define and maintain lifecycle stages, qualification rules, handoff criteria, and pipeline hygiene standards
• Establish governance for data quality: deduplication rules, field completeness standards, naming conventions, segmentation rules, and deliverability protection
• Build scalable automations: lead routing, task creation, follow‑up workflows, meeting workflows, re‑engagement flows, and sales enablement triggers
• Own reporting and attribution that a CEO can run the business from:
• Source‑to‑meeting visibility
• Meeting‑to‑quote conversion
• Quote‑to‑win conversion
• Cycle time and bottleneck reporting
• Pipeline value and revenue impact tracking

Outcome: leadership can see exactly what is working, what is broken, and what to fix—weekly.

2) Build a Predictable Demand Engine (Outbound + Inbound)

You will run and continuously improve demand generation across two primary motions:

Outbound (targeted account acquisition)

• Oversee targeted account sourcing and segmentation (without relying on “spray and pray” lists)
• Ensure list‑building, enrichment, validation, and suppression logic are executed weekly
• Build outreach programs that generate replies and meetings, not vanity engagement:
• Clear value propositions
• Strong offers (lane review, benchmark, audit, consultation, rate validity program, etc.)
• Tight call‑to‑action design
• Personalization standards that scale

Inbound (owned media + conversion assets)

• Own the conversion strategy for website and landing pages:
• Ensure offers are clear
• Ensure forms, lead capture, routing, and follow‑up are airtight
• Ensure content supports revenue:
• Content priorities reflect ICP and commercial strategy
• Each campaign has a measurable conversion goal
• Traffic without conversion is treated as a problem, not a win

Outcome: demand generation produces consistent meetings and sales‑qualified opportunities.

3) Run the SDR Performance System (Daily Execution + SLAs)

You will operate the SDR function like a performance machine:

• Define daily/weekly SDR activity standards (touches, connects, conversations, meetings booked)
• Install and enforce SLAs between growth, SDR, and sales:
• Speed‑to‑lead standards
• Follow‑up standards for engaged prospects
• Handoff requirements so sales receives qualified, well‑packaged opportunities
• Improve scripts, sequences, and objection handling through weekly feedback loops
• Train/coach for conversion: messaging clarity, qualification discipline, meeting‑setting skill

Outcome: SDR activity becomes predictable conversion, not random effort.

4) Own Performance Marketing and Conversion Optimization (Measured by Pipeline)

You will manage performance marketing with strict accountability:

• Manage and optimize paid programs with ROI discipline
• Budget is tied to measurable conversion outcomes, not impressions
• Coordinate creative production using templates and a repeatable production workflow
• Run A/B tests on:
• Offers
• Landing pages
• Messaging
• Outreach sequences
• Conversion points and follow‑up flows
• Build and maintain a testing backlog with prioritization based on impact

Outcome: marketing spend and creative output are justified by pipeline impact.

5) Build the Team and Production Line (Scale Without Heroics)

This role is expected to create a scalable operating model using a lean team:

• Build a production line for repeatable execution (data/list ops, publishing ops, creative assembly)
• Ensure quality control via templates, QA checklists, and clear definition of done
• Work with part‑time/contract creative resources to protect brand quality without centralizing operations in one person
• Hire and develop operators as needed, but keep structure lean and performance‑driven

Outcome: the growth engine runs without founder dependency and without single‑person failure risk.

Success Metrics (You will be accountable for these)

You will own weekly reporting and improvement across:

• New qualified accounts added (quality‑controlled)
• Reply/conversation rate from outbound
• Meetings booked (by segment and source)
• Sales‑qualified opportunities accepted
• Quotes generated from growth‑sourced opportunities
• Win rate and cycle time improvements
• Pipeline and revenue/gross profit impact attributable to growth

Who You Are

You are a senior, disciplined growth operator who combines:

• Revenue ops rigor
• Performance marketing execution
• SDR conversion discipline
• Analytical clarity and reporting maturity

You are not primarily a “brand marketer.” You are a commercial builder who can create predictability.

Required Experience

• 6+ years in B2B growth, revenue operations, demand generation, or performance marketing roles with measurable pipeline ownership
• Strong experience operating a CRM + marketing automation environment (segmentation, lifecycle, reporting, automation, routing)
• Proven track record improving conversion metrics across a funnel (not only increasing traffic)
• Comfortable working cross‑functionally with sales and operations teams to improve quote speed, handoffs, and win rates
• Strong analytical discipline: dashboards, funnel analysis, cohort performance, testing frameworks

Preferred Experience

• Experience in logistics, freight forwarding, supply chain, or other operationally complex B2B services
• Experience building outbound motions (targeted lists + sequences + SDR conversion)
• Experience operating in lean teams with high ownership and direct CEO visibility

Working Style Expectations

• High accountability; measurable output every week
• Strong operating cadence: weekly scorecard, pipeline review, and execution plan
• Bias for action: build, test, measure, iterate
• High integrity with data, compliance, and confidentiality

Confidentiality and Competitive Awareness

This role has access to sensitive commercial and operational information. You will be expected to:

• Protect customer/prospect data and internal processes
• Maintain strict confidentiality on strategy, pricing approaches, and systems