eActivation Manager

Reckitt; Şişli; On-site; TRY 100,000 - 120,000; Full time

Job summary

A leading FMCG company in Turkey seeks an eActivation Manager to drive eCommerce excellence and strategic partnerships. The ideal candidate will enhance the customer journey and boost sales through data analysis and collaboration with marketing. Strong experience in national account sales and P&L management is essential.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• Proven track record in managing national account sales within FMCG or related consumer-focused markets.
• Strong commercial insight and astute P and L management with the capability to develop and execute strategic sales plans.
• A diverse range of influencing styles and techniques with evidence of their effective application in past roles.

Responsibilities

• Develop robust, strategic relationships with key partners, crafting joint business plans.
• Take full ownership of the strategic plan for your account, driving sales.
• Partner with marketing and category teams to innovate shopper solutions.

Skills

Key Account Management

Ecommerce

Analysing sales data

Leadership skills

Consumer Insights

Shopper Insights

Category Analysis

Collaboration and partnership skills

Influencing

Consultative Selling

Customer strategy

Channel strategy

Sales strategy development

Perform product planning

Business acumen

Commercial acumen

Sales negotiation

P and L Management

Strategy Execution

Operational Excellence

Job description

About the role

Step into the role of eActivation Manager at Reckitt, where your mastery of relationship-building and strategic partnering with major national trade players will be fundamental in delivering health, hygiene, and nutrition products to consumers. In this dynamic position, you'll be at the forefront of crafting and realising joint business plans, balancing customer success with our own growth. Your dedication to enriching the customer journey and driving sales will see you thriving in a culture committed to commercial excellence and innovation. The eActivation Manager will also be responsible for driving excellence in eCommerce visibility and execution across both hygiene and health categories. This includes managing digital shelf performance, conducting market share and competitive visibility analyses, and collaborating closely with marketing to align brand strategies with online execution. Experience in performance marketing, agency management, and digital shelf analytics is essential to succeed in this role.

Responsibilities

• Develop robust, strategic relationships with key partners, crafting joint business plans that encompass range, pricing, and promotions.
• Take full ownership of the strategic plan for your account, driving sales and managing the profit and loss elements, aligning with the broader company goals.
• Partner with marketing and category teams to innovate shopper solutions and drive excellence in market execution.
• Lead forecast planning in unison with finance and supply teams to provide stellar customer service and financial consistency.
• Lead customer negotiations, representing Reckitt's commercial interests and value-based trading terms effectively.
• Work towards continuous enhancement of category management, improving efficiency and profitability.

The experience were looking for

• Proven track record in managing national account sales within FMCG or related consumer-focused markets.
• Strong commercial insight, and astute P and L management with the capability to develop and execute strategic sales plans.
• Known for your strategic insight and a practical approach to problem-solving, you're ready to turn challenges into opportunities.
• Genuine passion for customer service, with the ability to build trusting, collaborative, and mutually beneficial relationships.
• Exceptional communication skills, with a consultative approach to influencing others using compelling facts and data.
• A diverse range of influencing styles and techniques at your disposal, with evidence of their effective application in past roles.

The skills for success

• Key Account Management
• Ecommerce
• Analysing sales data
• Leadership skills
• Consumer Insights
• Shopper Insights
• Category Analysis
• Collaboration and partnership skills
• Influencing
• Consultative Selling
• Customer strategy
• Channel strategy
• Sales strategy development
• Perform product planning
• Business acumen
• Commercial acumen
• Sales negotiation
• P and L Management
• Strategy Execution
• Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.