E-Commerce Marketing Manager (Away from Home)

PepsiCo; Beşiktaş; On-site; TRY 150,000 - 300,000; Full time

Job summary

A global food and beverage leader is looking for an E-Commerce Marketing Manager to join their Sales team in Istanbul. The ideal candidate will have a university degree, at least 4 years of commercial experience, and strong project management expertise. Responsibilities include leading business partnerships, developing growth plans, and managing digital campaigns. This position offers the opportunity to innovate within a dynamic industry.

Qualifications

• Minimum 4 years of commercial experience required.
• Project management expertise in sales and marketing agenda is required.
• Experience in Away From Home, Sales, commercial, sales operations, trade marketing, finance or logistics is a plus.

Responsibilities

• Lead business partnering for E-AFH key customers and aggregators.
• Co-develop a comprehensive category growth plan using insights.
• Build category vision for AFH channel and Ecomm.
• Provide input into channel and customer strategy.
• Partner with Brand, Sales strategy and finance teams.
• Contribute to building win-win relationships with customers.

Skills

Project management expertise

Commercial experience

Sales operations

Trade marketing

Education

University degree or more

Job description

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for an E-Commerce Marketing Manager (Away from Home) to join our Sales team based in Istanbul and will directly report to Senior Business Development Manager & Head of Key Accounts.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities

• Lead business partnering for E-AFH key customers and aggregators
• Co-develop a comprehensive category Growth plan (Snacks & Beverage) using knowledge, PepsiCo and market insights
• Build category vision for AFH channel and Ecomm, including setting clear targets for Picos, menu optimization and responsibility for execution tracking (leading using tracking tool, partnering with 3rd party data supplier)
• Build category vision for AFH channel to clearly forecast and MIT to future growth
• Provide input into channel and customer strategy in collaboration with Sales leaders and Sales Activation; actively seek opportunities for tailored solutions
• Absorb and adapt global teams' playbooks, keeping a close eye on sector and global teams
• Partner with Brand, Sales strategy and finance teams to translate business performance issues and opportunities into shopper-related actions for selected channels and customers
• Regularly activate existing and newly collected shopper & customer information and ensure the company (Sales, Marketing and Sales strategy teams) focuses on right business questions
• Contribute to building partner/win-win relationships with customers and build PepsiCo category/shopper expertise vis-à-vis key customers
• Creating PepsiCo's digital campaigns, collaborating with aggregators, key customers and AFH teams; work closely with brand teams to create a 360-degree campaign process
• Conduct detailed campaign analysis (campaign period to post-campaign)
• Determine campaign KPIs and track with the aggregator
• Direct, regular cooperation with KAMs to achieve PepsiCo targets with key customers
• Opportunity hunting: proactively seeking potential chances and solutions using all available data sources
• Utilize findings from research and analytical tools in cooperation with customers
• Link marketing plans with action plans for the Sales force
• Take part in the AOP process within the customers
• A&M budget management and working with sector team for A&M sufficiency

Qualifications

• University degree or more
• Min 4 years of commercial experience is required
• Project management expertise in sales and marketing agenda is required
• Away From Home, Sales, commercial, sales operations, trade marketing, finance or logistics experience is a plus