Director, Franchise Operations Turkey

The Coca-Cola Company; Fatih; On-site; TRY 3,433,000 - 4,292,000; Full time

Job summary

A global beverage corporation is seeking a strategic individual to link commercial and franchise teams in Turkey. This role requires over 10 years of experience in commercial planning and strong analytical skills. Responsibilities include developing market activation plans and ensuring alignment with long-term strategies. Candidates should possess strong leadership qualities and the ability to drive cross-functional initiatives. This position offers an opportunity to impact sustainable growth within the organization.

Qualifications

• 10+ years of experience in commercial planning or channel strategy.
• Ability to manage cross-functional projects and influence stakeholders.
• Strong analytical and strategic thinking skills.

Responsibilities

• Lead franchise-level commercial strategies aligned with long-range plans.
• Develop and execute activation plans based on market insights.
• Partner with bottling networks to optimize execution across channels.
• Engage stakeholders to secure alignment and support change adoption.
• Drive initiatives to enhance growth and profitability.

Skills

Analytical thinking

Leadership

Marketing Strategies

Customer Insights

Alteryx

SQL

Tableau

Google Analytics

Job description

Location(s)

Türkiye

City/Cities

Istanbul

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

December 28, 2025

Job Description Summary

This role will act as a strategic and operational link across Franchise, Commercial, and Bottler teams to elevate planning, channel strategy, and execution excellence. Combining strategic planning, change management, and commercial activation, the role drives sustainable growth by embedding stronger end‑to‑end planning and execution processes, fostering effective cross‑functional collaboration, and integrating shopper, category, and RGM insights into actionable commercial plans.

Key Responsibilities

• Lead and coordinate franchise‑level commercial strategies, ensuring alignment with long‑range plans and channel priorities.
• Develop and execute activation plans grounded in market, customer, and shopper insights, integrating category and RGM strategies with performance data.
• Partner with bottling networks to optimize execution across channels, track key metrics, and drive course correction where needed.
• Engage with internal and external stakeholders to secure alignment, support change adoption, and strengthen system capabilities.
• Drive cross‑functional initiatives to embed new ways of working that enhance growth and profitability.

Qualifications & Experience

• 10+ years of experience in commercial planning, channel strategy, execution, or franchise/bottler operations within the Consumer packaged goods industry.
• Proven ability to manage cross‑functional projects, build relationships, and influence stakeholders at all levels.
• Strong analytical and strategic thinking skills, combined with hands‑on execution capabilities.
• Experience in integrating planning and execution, with a solid understanding of system commercial fundamentals and customer dynamics.

Skills

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.