Brand Manager

Reckitt Benckiser LLC; Şişli; On-site; TRY 70,000 - 100,000; Full time

Job summary

A leading consumer goods company in Turkey seeks a Brand Manager to drive the growth of assigned brands. The role requires managing brand marketing, achieving targets, and collaborating across functions. Ideal candidates will possess 4-5 years of brand management experience in FMCG or consumer health sectors, with strong analytical and digital marketing skills.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• Minimum 4-5 years brand management experience in FMCG or consumer health sectors.
• Fluency in English, both written and spoken.
• No restriction to travel.
• No military obligation for male candidates.

Responsibilities

• Achieve financial and market share targets for assigned brands.
• Develop and execute commercial plans across functions.
• Manage local brand initiatives and product development.
• Follow market dynamics and prepare analysis based on data.

Skills

Data Analysis

Ecommerce

Adaptability and Innovation

Social Media

Ecommerce data

Digital Marketing Expertise

E-commerce Platforms

FMCG/Consumer Health Experience

Brand Management

Project Management

Analysing sales

Customer Relationship Management (CRM)

Education

Bachelor’s/Master’s Degree in relevant field

Job description

Brand Manager

City: Sisli

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

You will be responsible driving growth of your assigned brand or group of brands in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area. As a member of the marketing team, you will be given extensive and diverse responsibilities across the marketing mix and will play a key role in driving the execution of the brand strategy in your market.

Your responsibilities

• Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
• Work across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
• Manage initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications.
• Follow the market dynamics and competition with research reports and prepare analysis based on data. Develop recommendations and action plans accordingly.
• Generate and propose business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Work with Trade Marketing Team as required in the implementation of the store-format activation plans or optimize product assortment and promotional strategy.
• Responsible for the development of Assistant Brand Manager.
• Work with Sales Team to create customer presentations and meet customer requirements.
• Devise short- & long-term brand strategy in response to market facts and in line with global brand positioning.
• Assist in the establishment, operation, continuity and management of Information Security Management (ISO27001) System.
• Comply with information security policies and support internal information security awareness activities.
• Act in accordance with the privacy statement and disciplinary procedure.

The experience we're looking for

• Bachelor’s/Master’s Degree in Business Administration, Economics, Marketing, Industrial Engineering
• Minimum 4-5 years brand management experience gained in FMCG or consumer health sectors
• Fluency in English, both written and spoken
• No restriction to travel
• No military obligation for male candidates

The skills for success

• Data Analysis
• Ecommerce
• Adaptability and Innovation
• Social Media
• Ecommerce data
• Digital Marketing Expertise
• E-commerce Platforms
• FMCG/Consumer Health Experience
• Brand Management
• Project Management
• Analysing sales
• Customer Relationship Management (CRM)

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.