ZONE CONTENT MANAGER FOR EMERGING MARKETS

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global cosmetic company in Singapore is seeking a professional to lead the content strategy across regions. The successful candidate will define and implement a comprehensive content strategy tailored for the region, adapting content for local needs, and managing relationships with creative partners. They will analyze performance metrics to continuously optimize the content impact for various brands. This position requires a strong understanding of consumer insights and content performance analytics.

Qualifications

• Experience in content strategy development and implementation.
• Ability to analyze performance metrics for content optimization.
• Strong understanding of regional consumer insights.

Responsibilities

• Define and implement content strategy for specified region.
• Adapt content for local relevancy based on regional insights.
• Monitor and analyze content performance to optimize strategy.
• Track local and regional content trends.

Skills

Content strategy development

Performance analysis

Creative agency management

Regional trend analysis

Job description

Content Strategy

Define and implement the zone content strategy for CRV and LRP, tailored for each region

Determine optimal content platforms, formats, media, creators and med influencers, editorial calendar and KPIs

Establish the ideal balance between DMI, regional, and local content

Pre-test (link AI), monitor and analyze content performance to optimize the strategy and maximize the impact for LDB brands

O+O Content Production

In line with the LDB brand strategies and regional consumer insights:

Adapt DMI content for local relevancy (Harmony implementation referent)

Create original content for the zone or a region to address local specific needs not covered by DMI

Support some key countries within the zone in their local content creation, providing guidance and best practices.

Select and manage the proper creative external agencies and technical partners

Inputs to DMI

As the key contact person for DMI content teams (LRP marketing and CRV digital):

Provide regular feedback and insights to the LDB DMI teams based on regional expertise and performance

Define the local relevancy do & don’t and frame the country needs

Continuously track and gather local and regional trends and competition to hack and inspire future content development