Young Audience Executive, Tamil Murasu (1-year contract)

SPH MEDIA LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media company in Singapore is seeking a dynamic Young Audience Executive to enhance Tamil Murasu’s digital presence among younger audiences. The ideal candidate will be responsible for content creation and social media management, focusing on engaging Gen Z and millennial Tamil audiences. Candidates should be bilingual in English and Tamil, with proven social media management experience. Proficiency in video editing and graphic design tools is essential. The role offers a vibrant and collaborative working environment.

Qualifications

• Relevant Diploma or Degree in Marketing, Communications, Video Production, Journalism, or any relevant fields.
• Bilingual (English/Tamil) to cater to Tamil Murasu audience.
• Proven experience in managing social media accounts and creating content for young audiences.
• Proficiency in video editing, graphic design, and content creation tools.

Responsibilities

• Develop and execute creative content strategies tailored for young audiences.
• Create, edit, and publish high-quality social media content.
• Collaborate with the editorial team for strategy alignment.
• Manage Tamil Murasu's social media accounts.
• Analyze engagement metrics and refine strategies.

Skills

Content creation

Social media management

Digital storytelling

Bilingual (English/Tamil)

Video editing

Graphic design

Education

Relevant Diploma or Degree in Marketing, Communications, Video Production, Journalism

Tools

Adobe Creative Suite

Canva

CapCut

Job description

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia.

One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a dynamic and creative Young Audience Executive to manage and expand Tamil Murasu’s digital presence among younger audiences. The role involves content creation, social media management, and developing innovative ways to engage with Gen Z and millennial Tamil audiences. The ideal candidate is passionate about Tamil culture, fluent in digital storytelling, and adept at creating engaging and visually appealing content.

Roles & Responsibilities

• Develop and execute creative content strategies tailored to attract and retain young audiences on platforms like Instagram, TikTok, Facebook, and YouTube.
• Create, edit, and publish high-quality social media posts, reels, videos, and other multimedia content that resonates with Gen Z and millennial audiences.
• Collaborate with the editorial team to align content with Tamil Murasu’s voice and strategic goals.
• Manage Tamil Murasu’s social media accounts, ensuring consistent posting schedules and audience engagement.
• Monitor and analyze engagement metrics to refine strategies and boost reach.
• Respond to comments and messages promptly, fostering a sense of community among followers.
• Analyze social media data and produce relevant reports or updates that inform social media content direction.
• Brainstorm and produce innovative content formats, including interactive stories, challenges, and gamified elements, to increase audience participation.
• Stay updated on social media trends and incorporate them into Tamil Murasu’s digital strategy.
• Edit videos and images for social media.
• Ensure content is optimized for platform‑specific requirements (e.g., aspect ratios, captions, hashtags).

Job Requirements

• Relevant Diploma or Degree in Marketing, Communications, Video Production, Journalism, or any relevant fields.
• Bilingual (English/Tamil) to be able to cater to the Tamil Murasu audience.
• Proven experience in managing social media accounts and creating content, ideally for young audiences.
• Proficiency in video editing, graphic design, and content creation tools (e.g., Adobe Creative Suite, Canva, CapCut).
• Deep understanding of digital trends and Gen Z content consumption patterns.