Writer

THE GAP PEOPLE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A marketing agency in Singapore is looking for a skilled copywriter to develop persuasive marketing copy for various channels. The ideal candidate will have 2-3 years of writing experience, a strong portfolio, and a bachelor's degree in a related field. This role involves collaborative content creation, editing, and maintaining brand voice across all platforms.

Qualifications

• 2-3 years of professional writing experience focused on marketing copy.
• Strong portfolio demonstrating copywriting skills.
• Familiarity with various marketing channels.

Responsibilities

• Develop persuasive copy for marketing campaigns.
• Craft compelling narratives for video content.
• Create engaging copy for social media platforms.

Skills

Copywriting

Content creation

Research skills

Editing

Proofreading

Education

Bachelor's degree in English, Marketing, Communications, Journalism or related field

Job description

What You'll Be Doing

• Campaign Copywriting: Develop persuasive copy for marketing campaigns across multiple channels, ensuring consistent messaging that aligns with campaign objectives and resonates with target audiences.
• Commercial and Video Content Development: Craft compelling and creative narratives/concepts for videos that can be used for commercials or social media. Develop storylines that capture audience attention, craft engaging scripts and copy, convey key messages effectively, and inspire action while aligning with brand identity and campaign objectives.
• Social Media Content: Create concise, engaging copy for various social media platforms, adapting tone and style to suit each platform while maintaining brand consistency.
• Brand Voice Development: Help maintain and refine client’s brand voice across all content, ensuring consistency while adapting to different audiences and contexts.
• Collaborative Creation: Work closely with marketing, design, and strategy teams to ensure copy aligns with visual elements and overall campaign goals.
• Content Editing: Edit and proofread all copy before publication, ensuring error-free, polished content that represents client’s brand professionally.
• Research & Adaptation: Research industry trends, competitor messaging, and audience preferences to inform content creation and keep our copy fresh and relevant.

Skills & Experience We're Looking For

• 2-3 years of professional writing experience with a focus on marketing copy and content creation.
• Strong portfolio demonstrating copywriting skills across various formats including campaigns, commercials, and social media.
• Experience writing for different marketing channels and understanding the unique requirements of each.
• Excellent grammar, spelling, and proofreading abilities.
• Strong research skills and ability to quickly understand complex topics and translate them into accessible content.
• Ability to work efficiently under tight deadlines while maintaining quality.
• Bachelor's degree in English, Marketing, Communications, Journalism or related field (or equivalent experience)
• Applicant must be Singaporean/PR only.

Interested applicants please send in resume to [e-mail]