Writer

The Gap People Pte Ltd; Singapore; On-site; SGD 42,000 - 65,000; Full time

Benefits offered by this job

Flexible work arrangements

Portfolio growth opportunities

Professional development

Job summary

The Gap People Pte Ltd is seeking a talented Writer to craft compelling marketing messages across campaigns and projects. You will develop persuasive content for commercials, social media, and other marketing initiatives that resonate with target audiences and strengthen our brand voice.

You will transform briefs into engaging copy, tailor tone for different platforms, and collaborate with cross-functional teams to ensure consistency and quality.

Qualifications

• 3–4 years of professional writing experience in marketing.
• Portfolio across campaigns, commercials and social media.
• Experience writing for multiple marketing channels.
• Excellent grammar, spelling and proofreading abilities.
• Strong research skills to translate topics into accessible content.
• Ability to meet tight deadlines while maintaining quality.
• Bachelor's degree in English, Marketing, Communications, Journalism or related field (or equivalent).

Responsibilities

• Campaign copywriting for marketing campaigns across multiple channels.
• Develop narratives for commercials and social videos.
• Create concise social media copy while preserving brand voice.
• Maintain and refine brand voice across content.
• Collaborate with marketing, design and strategy teams.
• Edit and proofread all copy before publication.
• Research industry trends and audience preferences to inform content.

Skills

Marketing copy

Portfolio

Multi-channel

Grammar & proofreading

Research

Deadline management

Collaboration

Education

Bachelor's degree

Job description

About This Role

We're looking for a talented Writer to join our team and craft compelling marketing messages that captivate audiences and drive results. If you're someone who enjoys transforming ideas into engaging copy for campaigns and one-off projects alike, this role is for you. You'll be responsible for creating persuasive content for commercials, social media, and various marketing initiatives that resonates with target audiences and strengthens our brand voice.

What You'll Be Doing

As ourWriter, you'll be responsible for developing marketing messages that drive engagement and results. Here's what your responsibilities will include:

CampaignCopywriting: Develop persuasive copy for marketing campaigns across multiple channels, ensuring consistent messaging that aligns with campaign objectives and resonates with target audiences.

Commercial and Video Content Development: Craft compelling and creative narratives/concepts for videos that can be used for commercials or social media. Develop storylines that capture audience attention, craft engaging scripts and copy, convey key messages effectively, and inspire action while aligning with brand identity and campaign objectives.

Social Media Content: Create concise, engaging copy for various social media platforms, adapting tone and style to suit each platform while maintaining brand consistency.

Brand Voice Development: Help maintain and refine client’s brand voice across all content, ensuring consistency while adapting to different audiences and contexts.

Collaborative Creation: Work closely with marketing, design, and strategy teams to ensure copy aligns with visual elements and overall campaign goals.

Content Editing: Edit and proofread all copy before publication, ensuring error‑free, polished content that represents client’s brand professionally.

Research & Adaptation: Research industry trends, competitor messaging, and audience preferences to inform content creation and keep our copy fresh and relevant.

Who You Are

A creative writer who can transform marketing briefs into compelling copy that drives action.

Someone who understands how to adapt writing style for different platforms and audiences.

A detail‑oriented professional who values accuracy and consistency in messaging.

A collaborative team player who can incorporate feedback and work effectively with cross‑functional teams.

A person who can manage multiple writing projects simultaneously without compromising quality.

Someone who stays current with marketing trends and understands what makes effective copy in today's digital landscape.

Skills & Experience We're Looking For

• 3 - 4years of professional writing experience with a focus on marketing copy and content creation.
• Strong portfolio demonstrating copywriting skills across various formats including campaigns, commercials, and social media.
• Experience writing for different marketing channels and understanding the unique requirements of each.
• Excellent grammar, spelling, and proofreading abilities.
• Strong research skills and ability to quickly understand complex topics and translate them into accessible content.
• Ability to work efficiently under tight deadlines while maintaining quality.
• Bachelor's degree in English, Marketing, Communications, Journalism or related field (or equivalent experience)

Why Join Us?

• Work on diverse writing projects that challenge your creativity and expand your portfolio.
• Collaborative environment that values fresh ideas and quality content.
• Flexible work arrangements that support your creative process.
• Professional development opportunities to keep enhancing your writing skills.