Vice President, Digital Experience Studio (UX Design)

The Great Eastern Life Assurance Company Limited; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

Great Eastern is transforming how our customers and advisors engage with digital interfaces. As VP, User Experience Design, you will lead research, UX/UI design and prototyping, turning complex requirements into clear, engaging experiences and ensuring design quality through implementation.

You will apply generative and agentic AI in the design process, collaborate with developers and stakeholders, and mentor the team to raise design standards across journeys and platforms.

Qualifications

• 8+ years of experience in UX, interaction design or design research and a relevant degree.
• Strong portfolio with UX thinking and exceptional UI craft.
• Experience across diverse digital projects; insurance/financial services exposure is a plus.
• Strong eye for visual and interaction detail, including typography and responsive behavior.
• Experience using generative and agentic AI in design.

Responsibilities

• Synthesize issues and frame strategies across journeys, channels and platforms.
• Define research approaches and plans to obtain useful data, and translate them into actions, guiding principles and measurements.
• Conceptualise product experiences and design experiments to test assumptions.
• Design high-quality interfaces and interactions across mobile, desktop, conversational, voice and agentic experiences.
• Develop prototypes, test designs with users and refine based on evidence and feedback.
• Contribute to and evolve the design system, ensuring consistency in implementation.
• Apply generative and agentic AI in the design process, including research synthesis and AI-assisted prototyping.
• Work with cross-functional teams from concept through launch, partnering with developers to maintain design quality.
• Raise the quality of design through critique and sharing of good design practices.
• Communicate research insights and the value of design to senior stakeholders in business language.

Skills

UX Design

Interaction Design

Design Research

Education

Design / related field degree

Job description

Great Eastern is transforming how our customers and advisors engage with digitally, across web, mobile and emerging conversational and AI-enabled interfaces. We want these experiences to be simpler, more intuitive and exceptionally well designed. You will shape and deliver these iconic digital products for Great Eastern Life.

As VP, User Experience Design, you will work across research, UX and UI design and prototyping, directing complex requirements into experiences that are clear, highly engaging and visually refined. You will stay close to implementation to ensure the quality of the design carries through to what is delivered and use evidence from real-world usage to continuously improve it.

Key Responsibilities

• Synthesise issues and frame strategies to define meaningful product directions across journeys, channels and platforms.
• Define research approaches and plans to obtain useful data and insights, and translate them into a plan of actions, guiding principles and measurements.
• Conceptualise product experiences that deliver the key value proposition, and design experiments to test the assumptions behind them
• Design high-quality interfaces and interactions across mobile, desktop, conversational, voice and agentic experiences, combining strong visual craft with interaction design, information organisation and inclusive design practices.
• Develop prototypes, test designs with users and continuously refine the experience based on evidence and feedback.
• Contribute to and evolve the design system, ensuring consistency in implementation while identifying and addressing gaps.
• Apply generative and agentic AI in the design process, including research synthesis, concept development, synthetic participants and AI-assisted prototyping.
• Work closely with cross-functional teams from concept through launch, partnering with developers to maintain the quality and integrity of the design through implementation and monitoring performance after launch.
• Raise the quality of design across the team through critique, coaching and sharing of good design practices.
• Communicate research insights and the value of design to senior stakeholders, and earn buy-in for design decisions in business language.

Qualifications and Experience

• Possess 8+ years of experience in UX, interaction design, experience design or design research, and hold a degree in Design, Psychology, Business, Digital Technology or a related discipline.
• Possess a strong portfolio demonstrating both UX thinking and exceptional UI craft, showing how customer problems, design decisions and quality of execution come together in the final experience.
• Broad exposure across industries and types of digital projects such as customer-facing products, b2b products, transactional journeys, large information collections and service design. Exposure to the insurance or wider financial services industry is a plus
• Possess a strong eye for visual and interaction detail, including hierarchy, layout, typography, spacing, interaction states and responsive behaviour, and can clearly articulate the rationale behind their design choices.
• Comfortable designing across screen-based, conversational and agentic interfaces, with an understanding of how interaction design changes across these formats.
• Possess practical experience using generative and agentic AI in design, with sound judgement on where these approaches add value and where they do not.
• Use research, testing and post-launch evidence to evaluate designs and adapt when the evidence shows something is not working.
• Communicate design rationale clearly to business and technical audiences and influence stakeholders with a strong understanding of customer and commercial considerations.
• Have experience designing complex digital platforms where information, interactions and functionality need to work coherently across interfaces, devices and customer contexts.
• Depth in one or more areas including information organisation, interaction design, design research, prototyping, usability testing, design systems or content design, and exposure to financial services, will be advantageous.

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

:SG-GE Centre

:Digital