- Support marketing campaigns through data preparation and data mining.
- Conduct pre-campaign sizing and post-campaign analysis.
- Provide campaigns customer target lists for internal stakeholders such as the digital marketing team and agents.
- Design, build and enhance Tableau analytics dashboard/report to enable campaign managers to make an informed decision
- Execute activities to support Group Data initiatives (Data anonymization and EADM migration) including re-writing of scripts, User Acceptance Test, data reconciliation and quality checks.
- Ensure all tasks are done and comply with both internal and external policies, guidelines and regulations.
- Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
- Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
- Highlights any potential concerns /risks and proactively shares best risk management practices.
Joy Yeow Zhi Qian
(CEI Registration No:R2096261)
Recruit Express Pte Ltd (EA Licence No: 99C4599)