[Travel Retail APAC] - Product Manager, YSL

L'Oréal; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty company in Singapore is seeking a marketing professional to orchestrate product launches and drive brand growth. Key responsibilities include analyzing market insights, implementing marketing strategies, and collaborating with various departments. The ideal candidate has at least 3 years of marketing experience, is knowledgeable about beauty products, and is fluent in English and Mandarin. This position offers opportunities in a dynamic environment.

Qualifications

• Minimum 3 years of relevant marketing experience.
• Good knowledge of beauty products/categories.
• Experienced in research and market data analysis.
• Knowledge of travel retail dynamics/environment is a plus.
• Fluent in English and Mandarin preferred.

Responsibilities

• Orchestrate the launches and push growth of pillar products.
• Collect and analyze consumer and market insights.
• Implement new launches to maintain growth in pillar products.
• Propose and monitor marketing mix strategies.
• Mobilize and work with other departments to build broader business strategy.

Skills

Market & Consumer Insight

Brand Development

Activation Excellence

Collaborative Leadership

Education

University graduated or above, preferable in Business, Marketing or related discipline

Job description

Responsibilities

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage A&P budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management

Key Skills

• Market & Consumer Insight
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

• Brand Development
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

• Activation Excellence
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

• Collaborative Leadership
• Creates collaboration for bigger success
• Shares & leverages best practices

Requirements

• University graduated or above, preferable in Business, Marketing or related discipline
• Minimum 3 years of relevant marketing experience
• Good knowledge of beauty products/categories
• Experienced in research and market data analysis
• Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
• Fluent in English and Mandarin preferred due to communication with China vendors/counterparts
• Willing to learn, goal-oriented, able to work under pressure – role cover multiple regions
• Good communication and interpersonal skills