Trade Marketing Specialist – Growth & ROI (SG/MY)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TRUST RECRUIT PTE. LTD. is seeking a trade marketing professional to strengthen SG/MY commercial execution through promotion planning, pricing support and trade spend control.

You will align Sales, Marketing and Finance on ROI-driven initiatives across modern trade, online, B2B, ethnic and distributor channels. The role requires 4–6 years in FMCG trade marketing or related fields, strong Excel and PowerPoint skills, and the ability to challenge plans with data-driven insights.

Qualifications

• 4 to 6 years of FMCG trade marketing, category management, commercial planning, sales planning or key account planning experience.
• Strong understanding of promotion mechanics, trade spend, pricing, channel execution and ROI analysis.
• Able to challenge Sales and Marketing constructively using data, customer logic and P&L discipline.

Responsibilities

• Develop and manage the SG/MY trade marketing calendar across modern trade, online, B2B, ethnic, distributor and priority channels.
• Set up promotion guidelines, pricing support templates, trade spend tracking and approval processes.
• Evaluate promotion effectiveness through pre- and post-promotion ROI review, including sales uplift, GP/OP impact, stock readiness and trade spend efficiency.
• Work with Sales to improve channel execution, displays, sampling, online campaigns and customer-specific activation plans.
• Coordinate with Finance on GP, OP, trade spend, claims, budget tracking and profitability review.
• Support Marketing and Ethnic Channel & NPD owner on launches from a channel activation and trade execution angle.
• Monitor competitor pricing, promotion activity, channel trends and customer execution standards.
• Support monthly commercial review with Sales, Finance, SCM, Marketing and Ethnic Channel & NPD owner.

Skills

Excel

PowerPoint

Analytical

Project management

Stakeholder management

Education

Degree or Diploma in Business, Marketing, Sales or related discipline

Job description

TRUST RECRUIT PTE. LTD. is seeking a trade marketing professional to strengthen SG/MY commercial execution through promotion planning, pricing support and trade spend control.

You will align Sales, Marketing and Finance on ROI-driven initiatives across modern trade, online, B2B, ethnic and distributor channels. The role requires 4–6 years in FMCG trade marketing or related fields, strong Excel and PowerPoint skills, and the ability to challenge plans with data-driven insights.