Trade Marketing Executive

BEAM SUNTORY ASIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore is seeking a Trade Marketing Specialist with 2 to 5 years of experience. The role involves developing and executing trade marketing strategies, managing budgets, and working closely with retailers to enhance brand visibility. Candidates should have a bachelor's degree in marketing or business administration, strong analytical skills, and the ability to collaborate with cross-functional teams to achieve measurable results. Familiarity with trade marketing tools is a plus.

Qualifications

• 2 to 5 years of experience in trade marketing, brand management, or a related field.
• Experience with retailers and distributors is highly desirable.

Responsibilities

• Create and implement comprehensive trade marketing strategies.
• Manage trade marketing budget and track expenditures.
• Execute brand marketing initiatives in-store.
• Develop Joint Business Plans (JBPs) with distributors.
• Conduct field visits to ensure marketing compliance.

Skills

Strategic Thinking

Analytical Skills

Budget Management

In-Store Execution

Collaboration

Communication Skills

Data-Driven Approach

Project Management

Field Engagement

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Master’s degree in Marketing or MBA (advantageous)

Job description

Key Responsibilities

Strategic Trade Marketing Development

• Create and implement comprehensive trade marketing strategies that align seamlessly with commercial and marketing team, driving brand engagement and accelerating sales growth.
• Continuously monitor and analyze market trends and consumer insights to refine marketing initiatives, ensuring maximum effectiveness in the field.

Budget Oversight and Optimization

• Strategically manage the trade marketing budget (BTL), ensuring optimal allocation of resources towards high-impact initiatives that yield measurable results.
• Track expenditures and ROI on marketing initiatives, employing data-driven insights to make timely adjustments and enhance overall performance.

In-Store Execution Mastery

• Champion trade marketing excellence through precise in-store planning and execution, guaranteeing that our products are prominently displayed and adhere to industry best practices.
• Leverage key performance indicators (KPIs) to assess effectiveness and recalibrate strategies for enhanced results.

Enhanced Brand Visibility and Engagement

• Spearhead the execution of brand channel priorities, strategically positioning our products to boost visibility and engagement at the point of sale.
• Collaborate with the marketing team to design and implement compelling marketing campaigns that elevate brand awareness and stimulate consumer interest in retail environments.

Collaborative Joint Business Planning

• Partner with distributors and key modern off-trade retailers to develop and execute mutually beneficial Joint Business Plans (JBPs) that foster sustained growth.
• Nurture strong relationships with retailers to ensure alignment on merchandising strategies and promotional activities.

Field Engagement and Performance Analysis

• Conduct regular field visits to assess brand visibility, verify compliance with merchandising standards, and uncover areas for improvement.
• Deliver actionable insights and feedback based on field observations, enabling the refinement of strategies and enhancement of overall marketing effectiveness.

Key Roles

• Planning and support to execute promotional activities targeted at distribution channels
• To create Trade BI Plan for strategic brand
• Set up KPI for core activation and cycle promotion
• Review BTL effectiveness by quarterly
• Providing and deploying sales promotion tools
• Supporting in-store displays and promotional activities

Key Relationships

• Marketing, Commercial, Finance, Key retailers , distributor , A&P vendors.

Years of Experience

• 2 to 5 years of experience in trade marketing, brand management, or a related field, preferably within the consumer goods industry.
• Experience working with retailers and distributors is highly desirable.

Education Level

• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Master’s degree in Marketing or an MBA would be an advantage but is not mandatory.

Skill Sets

• Strategic Thinking: Ability to develop and implement comprehensive marketing strategies that align with business goals.
• Analytical Skills: Proficient in analyzing market trends and consumer insights to inform decision-making.
• Budget Management: Experience in managing budgets, tracking expenditures, and calculating ROI on marketing initiatives.
• In-Store Execution: Strong understanding of retail environments and best practices for product placement and visibility.
• Collaboration: Ability to work effectively with cross-functional teams, including marketing, sales, finance, and external partners.
• Communication Skills: Excellent verbal and written communication skills for creating compelling marketing materials and presentations.
• Data-Driven Approach: Familiarity with tools and software for tracking KPIs and analyzing marketing effectiveness.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Field Engagement: Willingness to conduct field visits and engage with retailers to gather insights and improve strategies.

Other Requirements

• Familiarity with trade marketing tools and software, such as CRM systems and marketing analytics platforms.
• Knowledge of consumer behavior and market dynamics in the relevant industry (e.g., FMCG, retail).
• Ability to build and maintain strong relationships with key stakeholders, including retailers and distributors.
• A proactive and results-oriented mindset, with a focus on achieving measurable outcomes.
• Willingness to travel as needed for field visits and retailer engagement.