Trade Marketing Executive

FROSTS FOOD & BEVERAGE (PTE.) LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading FMCG distributor in Singapore is seeking a Trade Marketing Executive to develop and execute trade marketing strategies. You will analyze brand performance, manage promotions, and work with sales teams to enhance brand presence. Ideal candidates should have a minimum of 2 years in B2C marketing, preferably in FMCG, and strong communication skills.

Qualifications

• Minimum 2 years of experience in B2C marketing, FMCG experience is a plus.

Responsibilities

• Develop channel strategies and trade promotions to achieve sales objectives.
• Monitor competitor activities and market trends.
• Collaborate with Channel Sales Managers to analyze brand performance.
• Track and evaluate trade promotions and marketing activities.
• Work with brand principals on advertising and promotion plans.

Skills

Creative thinking

Consumer insight

Organizational skills

Communication skills

Interpersonal skills

Job description

About Us

We are a leading FMCG distributor in Singapore, representing several international food brands with our stronghold in frozen and chilled categories. Our products are available across major grocery retailers and HORECA sector. Join us and be part of a dynamic team driving growth for global brands in the local market.

Role Overview

Reporting to the Trade Marketing Manager, you will play a key role in developing and executing trade marketing strategies to strengthen brand presence and drive sales performance across our distribution channels.

Key Responsibilities

• Develop channel strategies and trade promotions for retail channel and other trade channels to achieve sales objectives and brand presence.
• Monitor competitor activities and market trends.
• Collaborate with Channel Sales Managers to analyse brand performance, identify gaps, and implement corrective measures.
• Track and evaluate the effectiveness of trade promotions and marketing activities.
• Work closely with brand principals on advertising and promotion plans, including budget management.
• Monitor A&P expenses to ensure alignment with budget.
• Partner with Demand Planners to achieve sales forecast accuracy.
• Prepare business review materials for key customers and brand principals, including sales analysis and trade activity reports.
• Coordinate with Channel Sales and Trade Marketing Operations teams to ensure flawless execution of trade plans.

What We’re Looking For

• Creative thinker with strong consumers insight.
• Organized, meticulous and resourceful.
• Excellent communication and interpersonal skills.
• Minimum 2 years of experience in B2C marketing; FMCG experience is a plus.