Trade & Channel Marketing Manager

Private Advertiser; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading consumer goods company in Singapore is seeking an experienced Marketing Manager to lead their Trade and Channel Marketing for the On-Trade channel. The role involves developing strategies, managing budgets, and ensuring effective execution of marketing activities. Ideal candidates will have at least 5 years of relevant experience in FMCG, a degree in Marketing or Business, and strong leadership capabilities. This position offers a chance to drive impactful marketing initiatives and coach a dynamic team.

Qualifications

• Minimum 5 years' experience within channel marketing management in FMCG industry.
• People leadership experience of minimum 2 years.
• Strong negotiation and influencing skills.

Responsibilities

• Lead the development and execution of Trade and Channel Marketing strategies.
• Develop On-Trade channel strategy with aligned execution plans.
• Track, analyse and review channel and sales performance.
• Manage and optimise Trade Marketing and A&P budgets.
• Provide leadership and coaching to direct reports.

Skills

Negotiation skills

Communication skills

Presentation skills

Interpersonal skills

Analytical skills

Education

Degree in Marketing, Business or similar

Job description

The Marketing Manager is responsible for leading the Trade and Channel Marketing – On-Trade Channel for j. The role drives end-to-end channel strategy, planning and execution to deliver volume, value and brand objectives. Working closely with Sales, Brand Marketing and key stakeholders, the incumbent ensures effective below-the-line (BTL) execution, strong commercial discipline, and optimal use of trade marketing investments, while continuously improving ways of working and developing team capability.

Key Responsibilities

Channel & Trade Marketing Strategy

• Lead the development and execution of Trade and Channel Marketing for the On-Trade channel strategies for the full portfolio of products.
• Develop On-Trade channel strategy, implement and track progress and results with clear & aligned execution plans
• Drive implementation of relevant channel frameworks and tools (e.g. PICoS / STC segmentation), adapted to local market needs.

Planning, Execution & Activation

• Develop and lead monthly COMBO meetings, and prepare 18-month channel marketing and promotion plans together with Brand and Sales teams.
• Design, plan and supervise all BTL activities, promotions and channel initiatives, ensuring timely and high-quality execution.
• Lead BTL innovation and creativity, including briefing, managing and evaluating agency partners.
• Develop effective sales in-selling tools and materials, including inputs for key account presentations.
• Manage national marketing activities for the channel, including implementation, follow-up and post-campaign reviews.

Commercial Performance & Analytics

• Track, analyse and review channel and sales performance, including volume, revenue and cost by channel.
• Conduct market and customer analysis, including market trends, competitor activity and total universe understanding.
• Lead pre- and post-campaign evaluations to assess effectiveness of promotions and marketing initiatives, and recommend corrective actions where targets are not met.

Budgeting, Forecasting & ROI Management

• Prepare forecasts and budgets and monitor performance against targets.
• Manage and optimise Trade Marketing and A&P budgets to maximise brand performance, growth and ROI.
• Ensure disciplined management of channel spend effectiveness, continuously optimising processes related to marketing and promotional expenditures.

Cross-Functional Alignment & Process Excellence

• Ensure strong alignment between Sales and Marketing on commercial priorities, initiatives and budget management.
• Put in place, monitor and continuously improve processes that link Sales, Trade Marketing and Brand Marketing activities.
• Work closely with Brand Marketing to connect brand-building and product development activities with channel and sales execution.
• Challenge existing ways of working constructively to improve efficiency, effectiveness and overall business results.

People Leadership & Development

• Provide leadership, coaching and clear direction to direct reports to achieve agreed KPIs and objectives.
• Inspire, groom and develop team members through regular coaching, performance reviews and Individual Development Plan (IDP) discussions.
• Conduct formal performance reviews in line with the Organisation's guidelines and timelines

Job Requirements

• Minimum 5years’experiencewithinchannelmarketing managementin FMCGindustry
• DegreeinMarketing,Business orsimilar
• Peopleleadershipexperienceof minimum2years
• Strongnegotiationandinfluencingskills
• Goodcommunication,presentationandinterpersonalskills
• Innovativeandsystematicpersonwithsoundanalyticalskills
• Highworkcapacityandteam-oriented
• Action-oriented, persistentandachange driver