TikTok Shop Live Commerce Specialist

HOUSE OF 28 PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

HOUSE OF 28 PTE. LTD. is seeking a dynamic live commerce and TikTok Shop lead to build and manage our TikTok Shop and live selling initiatives across content, commerce, and operations.

You will plan live sessions, coordinate with hosts and creators, optimise product listings, collaborate with operations and marketing, and drive online sales growth while staying ahead of platform features.

Qualifications

• Diploma in Business & Administration, Marketing, Business, E-Commerce, Communications, or related field.
• 3–5 years in E-commerce, digital marketing, social commerce, marketplace management, or live commerce.
• Proven experience managing TikTok Shop operations and/or livestream commerce programs.
• Demonstrated success in driving online sales growth and achieving revenue targets.
• Strong analytical skills and proficiency with reporting tools such as Excel, Google Sheets, or BI platforms.
• Passion for fashion, proactive, and a team player.
• Familiarity with marketplace platforms such as TikTok Shop, Shopee, Lazada, WooCommerce, etc.

Responsibilities

• Plan and manage TikTok live sessions (calendar, flow, product focus).
• Liaise with hosts, creators, and live sellers.
• Oversee TikTok Shop setup and product optimisation.
• Work closely with the operations team to ensure fulfilment runs smoothly and resolve any issues.
• Track performance and refine live/content approach.
• Stay updated on TikTok features and advise on best practices.
• Coordinate with marketing on pre- and post-live content.

Skills

Analytical skills

Team player

Fashion passion

Proactive

Education

Diploma in Business & Administration

Diploma in Marketing

Diploma in E-Commerce

Tools

Excel

Google Sheets

BI platforms

Job description

HOUSE OF 28 PTE. LTD. is seeking a dynamic live commerce and TikTok Shop lead to build and manage our TikTok Shop and live selling initiatives across content, commerce, and operations.

You will plan live sessions, coordinate with hosts and creators, optimise product listings, collaborate with operations and marketing, and drive online sales growth while staying ahead of platform features.