TikTok Content Design Manager

TikTok; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

TikTok is hiring a seasoned Content Design Leader for TikTok LIVE to shape and execute the global content strategy for the LIVE platform. You will mentor a multilingual team of Content Designers and contribute hands‑on expertise to ensure world‑class content quality and strategic impact across international markets.

The role requires deep experience in live streaming content, strong cross‑functional collaboration, and a track record of guiding complex, multi‑time‑zone campaigns.

Qualifications

• 5+ years of progressive management and leadership experience within multi‑cultural organizations, focusing on leading content design teams for global live streaming products.
• 5+ years of deep, practical experience in content design, UX writing, and content strategy with specialization in live streaming.
• Experience collaborating with cross‑functional partners in a global, fast‑paced environment, including localization insights for live streaming.
• A portfolio demonstrating user‑centered content design for live streaming platforms.
• Proven ability to independently manage multiple complex projects in a fast‑paced global environment.

Responsibilities

• Lead and mentor a team of multilingual Content Designers focused on TikTok Live content.
• Define and execute the content strategy for the LIVE platform, collaborating with product, engineering, marketing, and localization teams.
• Provide expert feedback on content deliverables, optimizing effectiveness for a global live streaming context.
• Orchestrate complex LIVE campaigns across time zones with stakeholder alignment and resource planning.
• Cultivate a high‑performance culture and develop scalable content solutions for live campaigns and regional IPs.
• Champion content design excellence and best practices in the global live streaming ecosystem.

Skills

Content design leadership

UX writing

Content strategy

Global live streaming

Team leadership

Cross-functional collaboration

Multilingual content design

Job description

Responsibilities

Are you a highly accomplished content design leader whose career has been deeply immersed in the intricacies of global live streaming platforms? Do you possess a demonstrable history of strategically shaping content experiences that resonate with diverse international audiences within the live streaming ecosystem? This is a unique opportunity for a seasoned professional with extensive and specific expertise in navigating the complexities of content design for global live streaming products at TikTok LIVE.

In this role, you will be at the forefront of defining and executing the content strategy for our LIVE platform. You will not only lead and mentor a team of multi‑lingual Content Designers but also actively contribute with hands‑on expertise, setting an unparalleled standard for content quality and strategic impact within the global LIVE domain. Your proven ability to navigate the unique challenges of a global live streaming product, collaborate effectively with international stakeholders, and drive impactful content solutions tailored to this specific industry is absolutely essential.

About the team

Our team crafts engaging, educational campaign for TikTok LIVE. Through clear and expressive writing, we help drive engagement in LIVE product features among creators and viewers. Our team is the bridge between global LIVE user experience and local culture authenticity. We empower markets with high‑quality, locally resonant content that enhances engagement and drives impact.

• Lead a Global Content Design Team Focused on TikTok Live: Direct a team of English and multi‑lingual Content Designers, ensuring the creation of exceptional content specifically designed for a global lLIVE audience. Your leadership must be underpinned by a deep understanding of live streaming content, best practices and international user engagement strategies.
• Define the Strategic Content Vision Exclusively for LIVE campaigns: Own and drive the content vision for global and regional campaigns, collaborating closely with global product, engineering, marketing, and localization teams. Your strategic direction must be informed by a thorough understanding of the global live streaming landscape, trends, and user behaviors.
• Provide Expert Content Feedback Rooted in Live Streaming Best Practices: Offer insightful and actionable feedback on all content deliverables, with a strong emphasis on their effectiveness within a global live streaming context.
• Orchestrate Complex LIVE campaigns: Lead intricate projects involving stakeholders across diverse time zones, ensuring alignment on priorities, effective resource allocation, consensus‑building, and seamless collaboration.
• Cultivate a High‑Performance Culture: Foster a positive, collaborative, and growth‑oriented team culture, specifically focused on developing expertise in content design for global and regional IP campaigns.
• Develop Scalable Solutions Tailored for LIVE Challenges: Define efficient, practical, and scalable content solutions, guidelines and processes that address the unique challenges inherent in a large‑scale global live streaming platform, taking into account cultural nuances, regional preferences, and the dynamic nature of live interactions.
• Champion Content Design Excellence within the Global Live Streaming Industry: Serve as a passionate advocate for content design principles and best practices, with a distinct focus on elevating the user experience within the global live streaming ecosystem.

Qualifications

Minimum Qualifications

• 5+ years of progressive management and leadership experience within multi‑cultural organizations, with a significant and demonstrable focus on leading content design teams specifically for global live streaming products.
• 5+ years of deep and demonstrable practical experience in content design, UX writing, and content strategy, with a mandatory and significant specialization in the live streaming industry. We may prioritize candidates with specific vertical experience.
• Extensive and proven ability to collaborate successfully with cross‑functional partners in a global, fast‑paced environment, demonstrating a clear understanding of the intricacies of international product development and localization within the context of live streaming.
• A portfolio showcasing a deep understanding of user‑centered content design principles applied directly to live streaming platforms.
• A highly proactive and self‑directed individual with a proven track record of independently managing multiple complex projects in a fast‑paced global environment.

Preferred qualifications

• Experience working on a global product with international partners.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.