Study Abroad Department Marketing manager

LITTLE LIFE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education company in Singapore is seeking an experienced Marketing Manager to develop and oversee marketing strategies across digital platforms. The ideal candidate will have at least 5 years of marketing experience in the education sector, demonstrating expertise in digital marketing channels. Join a passionate team of educators dedicated to nurturing student success and innovative learning.

Benefits

Competitive compensation package

Professional development opportunities

Career advancement prospects

Qualifications

• Minimum of 5 years of experience as a Marketing Manager in the education or service industry.
• Expertise in digital marketing channels, including SEO and SEM.
• Excellent written and verbal communication skills in English and Chinese.

Responsibilities

• Develop and manage marketing strategy and annual budget.
• Oversee and optimise digital presence and content marketing.
• Lead the creation of compelling marketing materials.
• Plan and execute online and offline marketing events.
• Conduct market research to inform strategy.

Skills

Digital Marketing

Content Creation

Brand Management

Market Research

Team Leadership

Creative Thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

SEO

Social Media Marketing

Email Marketing

Digital Advertising Platforms

Job description

About Us

Little Life Education Group aims to empower and motivate every student to achieve an optimal educational solution through a combination of online and offline education.

We leverage technology to systematize assessment and performance tracking data, providing more personalized and customized teaching methods to serve each student's precious time, enabling them to learn more precisely and efficiently.

We offer comprehensive curriculum training in various systems, including but not limited to IBDP, IGCSE, AP, and O/A Level courses. This helps students make rapid academic progress, excel, and develop lifelong learning abilities and habits.

In addition to academic courses, we provide a rich array of general education courses, such as "New Perspective English," "Public Speaking," "Chinese/English Debate," "Creative Writing," "Critical Writing Workshop," "KET/PET," "AMC Math Competition," and more, ensuring students receive comprehensive nourishment and choices at different age levels.

Little Life provides group classes and one-on-one teaching, tailoring instruction to individual needs. We absolutely do not force all students into a single mold but allow each seed to ultimately bear its most beautiful and sweetest fruit through strong interactive links.

Little Life has a strong teaching force, with over 50% of our teachers holding doctoral degrees and educational experts from English-speaking countries like the US, UK, and Australia. We are united in our dedication to contributing our collective wisdom to teaching and research. As we expand our offline centres, we need more like-minded, passionate educators to join our team!

Key Responsibilities

• Strategy & Planning: Develop, implement, and manage our overall marketing strategy and annual budget, aligning with company sales and growth targets.
• Digital Marketing: Oversee and optimise our digital presence, social media and content marketing. Manage digital advertising campaigns to generate leads and maximise ROI.
• Brand Management: Strengthen our brand identity and ensure consistent messaging across all online and offline channels.
• Content Creation: Lead the creation of compelling marketing materials, including website content, blogs, newsletters, brochures, student testimonials, and video content.
• Events & Partnerships: Plan and execute both online and offline marketing events (webinars, education fairs, school visits). Identify and nurture partnerships with schools, counselors, and other relevant organizations.
• Market Research: Conduct market research to understand student needs, competitor activities, and industry trends to inform strategy.
• Team Leadership: Manage and mentor a small marketing team, fostering a collaborative and high-performance culture.
• Analysis & Reporting: Track, measure, and analyse the performance of all marketing campaigns and report on KPIs to the management team.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of proven experience as a Marketing Manager, preferably within the education, study abroad, or service industry.
• Demonstrable experience in developing and implementing successful marketing strategies.
• Expertise in digital marketing channels, including SEO, SEM, social media, and email marketing.
• Strong experience with marketing tools and platforms.
• Excellent written and verbal communication skills in English and Chinese.
• Creative thinker with strong analytical and problem-solving skills.
• Proven ability to work independently, manage multiple projects, and meet deadlines.

Rewards

• Competitive compensation package.
• Professional development opportunities and career advancement prospects.
• Valuable experience in educational management.
• Growth with a team of master and doctoral degree holders.
• We hope you will grow with us and become a towering tree yourself in the process of nurturing diverse talents.
• Interested candidates, please send your resume to [e-mail]. We look forward to your joining!