Strategist

Aspire; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading creative agency in Singapore seeks a creative strategist to bridge client services and delivery teams. You will support the implementation of creative briefs and partner closely with production teams to develop actionable strategies. The ideal candidate has 3-4 years of experience in a strategy role, excels in cross-channel marketing, and possesses strong storytelling skills. This position offers the opportunity to work with diverse clients and deliver impactful marketing solutions.

Qualifications

• 3-4 years of experience in a related role.
• Strong understanding of marketing and insight-driven projects.
• Confident with research techniques to uncover insights.

Responsibilities

• Support client services on delivering creative briefs.
• Partner with teams to bring recommendations to life.
• Identify KPIs and build measurement frameworks.
• Analyze audience behavior and social trends.

Skills

Strategy development

Cross-channel marketing

Client relationship management

Storytelling

Social media expertise

Job description

Our client are a global creative experiential marketing agency that work with fantastic brands of creative projects. They are looking for a creative strategist in their Singapore office to cover APAC projects. The role will act as a bridge between the client services and delivery teams; breathing life into client briefs to create unforgettable experiences that drive brand and audience growth.

Responsibilities

• Supporting the client services team on how best to deliver on creative briefs given by their exciting and diverse clients
• Partner closely with creative, production, and account teams to bring social and strategic recommendations to life.
• Identify meaningful KPIs and build measurement frameworks that clearly define what success looks like for each initiative.
• Dive into audience behaviour, brand positioning, and social trends to uncover insights that guide strategic direction.
• Shape and manage multi-channel social content calendars, planning posts ahead of time and ensuring platform consistency.
• Turn project briefs into inspiring creative briefs that highlight sharp insights and compelling springboards for ideation.
• Present strategic thinking and creative briefs to project teams with clarity and confidence.
• Maintain strategic oversight throughout concept development and execution, protecting the integrity of the creative idea.
• Map out engaging audience journeys in collaboration with creative leads, ensuring ideas align with broader experience goals.
• Maintain a cohesive social media approach across channels designed to increase engagement and brand relevance.

Requirements

• 3-4 years of experience in a strategy, planning, or insights-driven role within an agency, consultancy, or in-house team. Ideally on experiential, marketing or event based projects with a creative element.
• Strong understanding of cross-channel marketing and the ability to clearly articulate thinking that addresses client challenges.
• Confident using a variety of research techniques to uncover unexpected insights that spark creative thinking.
• Adept at interpreting historical campaign performance to inform objectives, improvements, and future strategy.
• A holistic view of integrated communications, including live experiences, digital platforms, and experiential activations.
• Highly attuned to emerging cultural, business, consumer, and industry trends.
• A natural storyteller with a genuine curiosity about people and creativity.
• Skilled at juggling multiple projects, prioritising tasks, and delivering high-quality work in fast-paced environments.
• Deep familiarity with social channels and strong understanding of platform best practices.

We Are Aspire is acting as an Employment Agency in relation to this vacancy.