Strategic Senior Account Lead — Consumer & Lifestyle

Finnpartners; Singapore; Hybrid; SGD 90,000 - 140,000; Full time

Job summary

FINN Partners Singapore seeks a Senior Account Manager to lead consumer and lifestyle accounts, driving integrated communications strategies with storytelling, media relations, partnerships, and influencer engagement.

You will grow existing business, pursue new opportunities, and mentor a growing team while ensuring profitability and high-quality client work in a fast-paced environment.

Qualifications

• Six+ years in communications or public relations, preferably within an agency environment.
• Strong experience managing consumer, lifestyle, hospitality, or travel accounts and delivering integrated campaigns.
• Proven ability to lead client relationships and provide strategic counsel to senior stakeholders.
• Experience in consumer media relations, influencer engagement, partnerships, and thought leadership.
• Strong commercial acumen, with experience in account profitability, budgeting, forecasting, and scope management.
• Demonstrated ability to develop new business opportunities and contribute to pitches and proposals.
• Experience managing, mentoring, and developing team members.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong understanding of consumer trends, cultural conversations, and the evolving media landscape.
• A proactive, entrepreneurial mindset with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Responsibilities

• Develop and implement business strategies that support sustainable growth and profitability.
• Manage account servicing levels, budgets, forecasting, and scopes of work while maintaining high standards of client satisfaction.
• Identify opportunities to expand existing accounts, develop new revenue streams, and strengthen the practice's market position.
• Ensure that all work reflects positively on the FINN Partners brand and delivers measurable value to clients.
• Lead key client relationships, providing strategic counsel and overseeing the delivery of integrated consumer communications programmes.
• Develop campaigns informed by consumer behaviour, cultural trends, and broader industry developments.
• Drive thought leadership initiatives, including data-led reports, white papers, and insights on topics such as travel, hospitality, and lifestyle trends.
• Oversee consumer media relations, influencer engagement, brand partnerships, and collaborations with relevant cultural figures.
• Identify opportunities to connect consumer-facing communications with broader corporate narratives and enterprise-level business priorities.
• Identify and pursue opportunities to grow existing accounts and secure new clients.
• Develop proposals, pitches, and integrated communications strategies for prospective clients across hospitality, travel, fashion, entertainment, and luxury automotive.
• Build relationships with prospective clients and industry partners to expand the agency's network and business pipeline.
• Contribute to the development of new service offerings and innovative approaches that strengthen the practice's competitive position.
• Lead and develop a team comprising junior team members and account leads, providing direction, coaching, and constructive feedback.
• Optimize team resources, delegate effectively, and ensure the team delivers high-quality work within agreed timelines and budgets.
• Identify development needs and strengthen the team's capabilities through knowledge sharing, training, and mentorship.
• Foster a collaborative, supportive, and high-performing environment that encourages initiative, accountability, and professional growth.
• Maintain a strong understanding of consumer, lifestyle, travel, hospitality, and cultural trends.
• Build relationships with consumer media, influencers, industry stakeholders, and potential brand partners.
• Represent FINN Partners at relevant industry events and networking opportunities.
• Stay informed about emerging platforms, audience behaviors, and market developments to identify new opportunities for clients and the business.

Skills

Client relationship management

Strategic communications

Team leadership

Business development

Media relations

Influencer engagement

Budgeting & forecasting

Proposal development

Job description

FINN Partners Singapore seeks a Senior Account Manager to lead consumer and lifestyle accounts, driving integrated communications strategies with storytelling, media relations, partnerships, and influencer engagement.

You will grow existing business, pursue new opportunities, and mentor a growing team while ensuring profitability and high-quality client work in a fast-paced environment.