Strategic SEA & India Marketing Lead — Demand & ABM

AVEVA Pte Ltd; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A global leader in industrial software is seeking a Senior Marketing Specialist based in Singapore. This role focuses on executing marketing strategies to drive demand and strengthen brand presence in SEA and India. Candidates should have over 4 years of B2B marketing experience, particularly in the technology sector. The position requires strong project management skills and proficiency in marketing automation tools. The company offers flexible benefits and hybrid working options.

Benefits

Parental leave

Emergency leave

Childcare leave

Well-being support

Flexible benefits

Qualifications

• 4+ years of experience in B2B marketing within the technology/industrial software sector.
• Proven track record working with sales teams to achieve shared goals.
• Data-driven marketer skilled in analytics and reporting.

Responsibilities

• Develop and execute the regional marketing plan.
• Manage the regional marketing budget for efficient allocation.
• Cultivate alliances with industry bodies to boost influence.

Skills

B2B marketing experience

Demand generation

Project management

Marketing automation knowledge

Cultural awareness in SEA

Account-Based Marketing (ABM)

Tools

Marketo

Salesforce

Job description

A global leader in industrial software is seeking a Senior Marketing Specialist based in Singapore. This role focuses on executing marketing strategies to drive demand and strengthen brand presence in SEA and India. Candidates should have over 4 years of B2B marketing experience, particularly in the technology sector. The position requires strong project management skills and proficiency in marketing automation tools. The company offers flexible benefits and hybrid working options.