Strategic Product Marketing Lead — B2B SaaS Growth (APAC)

Thomson Reuters; Singapore; Hybrid; SGD 100,000 - 130,000; Full time

Job summary

An international information services company in Singapore is seeking a talented Product Marketing Manager to develop go-to-market strategies for its B2B software products. The role demands strategic thinking and deep market understanding to drive product adoption and revenue growth. Ideal candidates will have at least 8 years of relevant experience and a passion for driving success across various marketing channels. This position offers a hybrid work model and competitive benefits.

Benefits

Hybrid Work Model

Flexibility & Work-Life Balance

Career Development and Growth

Industry Competitive Benefits

Social Impact Opportunities

Qualifications

• Minimum of 8 years of experience in product marketing, marketing, or sales preferably in technology.
• Exposure to Enterprise B2B Software-as-a-Service preferred.
• Strong understanding of customer and market research processes.

Responsibilities

• Develop and implement comprehensive go-to-market plans.
• Create product positioning and messaging.
• Conduct market research to understand customer needs and trends.

Skills

Product marketing experience

Strategic thinking

Market research

B2B SaaS experience

Project management

Communication skills

Education

Bachelor’s degree in marketing, business, or related field

Job description

An international information services company in Singapore is seeking a talented Product Marketing Manager to develop go-to-market strategies for its B2B software products. The role demands strategic thinking and deep market understanding to drive product adoption and revenue growth. Ideal candidates will have at least 8 years of relevant experience and a passion for driving success across various marketing channels. This position offers a hybrid work model and competitive benefits.