Strategic PR & Media Lead – Tourism & Lifestyle

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading leisure destination organization in Singapore is looking for a skilled communications professional to drive awareness through media initiatives. The position involves developing strategies for consumer campaigns and managing relationships with media entities. Applicants should have at least 4 years of experience in public relations, possess a relevant Bachelor's degree, and demonstrate strong writing skills. The ideal candidate is passionate about tourism and able to work both independently and in teams.

Qualifications

• Minimum 4 years of relevant experience, preferably in Public Relations agency.
• Passionate about tourism and lifestyle industry, prior experience is a bonus.
• Able to work independently and as a team player.

Responsibilities

• Develop media communications strategies for campaigns, festivals, and initiatives.
• Identify trends in the consumer lifestyle space.
• Manage media familiarisation trips to showcase island experiences.
• Establish relationships with media editors, journalists, and influencers.
• Manage media queries and pre-emptively identify issues.

Skills

Strong writing and language skills

Project and time management skills

Bilingual proficiency

Understanding of consumer lifestyle trends

Education

Relevant Bachelor's degree in Mass Communications or related

Job description

A leading leisure destination organization in Singapore is looking for a skilled communications professional to drive awareness through media initiatives. The position involves developing strategies for consumer campaigns and managing relationships with media entities. Applicants should have at least 4 years of experience in public relations, possess a relevant Bachelor's degree, and demonstrate strong writing skills. The ideal candidate is passionate about tourism and able to work both independently and in teams.