Strategic PR Lead: Earned Media & Campaigns

Sentosa Development Corporation; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading tourism organization in Singapore is seeking an experienced communications professional to develop and implement media strategies for consumer-facing campaigns. The ideal candidate should have at least 4 years of relevant experience, strong writing skills, and a passion for the tourism industry. This role requires collaboration with stakeholders and managing media relationships effectively.

Qualifications

• Minimum 4 years’ relevant experience, preferably including PR agency experience.
• Passionate about tourism and lifestyle industry; prior experience is a bonus.
• Able to work independently while also being a team player.

Responsibilities

• Develop and implement earned media communications strategies.
• Identify trends within the consumer lifestyle space.
• Manage media familiarisation trips to showcase experiences.
• Establish relationships with media editors and influencers.
• Manage media queries and incidents in a timely manner.
• Liaise with stakeholders to develop communication strategies.

Skills

Strong writing and language skills

Project management

Time management

Bilingual skills

Education

Relevant Bachelor's degree (Mass Communications, Public Relations)

Job description

A leading tourism organization in Singapore is seeking an experienced communications professional to develop and implement media strategies for consumer-facing campaigns. The ideal candidate should have at least 4 years of relevant experience, strong writing skills, and a passion for the tourism industry. This role requires collaboration with stakeholders and managing media relationships effectively.