About the Role
We are hiring a Store Manager / Boutique Director to lead a high-performing boutique for a high-end jewellery and timepieces brand. This role is accountable for sales performance, team leadership, client development (CRM), boutique operations, and brand standards, while delivering an exceptional luxury client experience.
This is a hands-on leadership position for someone experienced in fine jewellery, haute joaillerie, luxury watches, or high-ticket luxury retail.
Key Responsibilities
Sales & Boutique Performance
- Drive boutique revenue, productivity (UPT, ATV, conversion), and category performance (jewellery / timepieces).
- Develop and execute monthly/quarterly action plans to achieve sales targets.
- Analyse sales and client data to improve performance and client engagement.
Client Development & CRM (Clienteling)
- Build and maintain a strong VIP / HNW client network; grow repeat business and referrals.
- Ensure consistent CRM discipline: data capture, follow-ups, event invitations, after-sales touchpoints.
- Plan and host client events, product launches, high jewellery presentations, and private viewings.
Team Leadership & Coaching
- Lead, motivate, and coach a team of Client Advisors / Sales Associates / Supervisors.
- Conduct daily briefings, training, roleplays, and performance reviews.
- Recruit, onboard, and develop talent; manage roster planning and manpower productivity.
Boutique Operations & Compliance
- Oversee daily operations: cash handling, inventory control, stock accuracy, BOH standards.
- Ensure compliance with retail SOPs, security, audits, and internal controls for high-value items.
- Manage after-sales service coordination (repairs, servicing, exchanges) with high attention to detail.
Brand & Visual Standards
- Maintain strong boutique presentation aligned to global VM guidelines.
- Ensure service excellence and luxury standards across every client touchpoint.
Requirements / Qualifications
- Minimum 5–10 years of luxury retail experience, with 3+ years in a leadership role (Store Manager / Boutique Manager / Boutique Director).
- Strong background in fine jewellery and/or luxury timepieces (high-ticket selling).
- Proven track record in driving sales targets, VIP client development, and team performance.
- Strong leadership, coaching ability, and stakeholder management skills.
- Comfortable working retail hours, weekends, and peak trading periods.
- Proficient in CRM systems and performance reporting.
- Languages: English required; additional languages (Mandarin, Bahasa, etc.) are an advantage for client engagement.
What Success Looks Like
- Consistent achievement of sales and KPI targets (ATV, conversion, repeat rate, CRM activity).
- Strong, stable team with clear development plans and high service standards.
- Excellent boutique operations discipline and audit readiness.
- A growing base of VIP clients and successful client events.