Staff Global Healthcare Customer Segment Marketing Manager (41276-JOB)

ILLUMINA SINGAPORE GENOMICS PTE. LTD.; Singapore; On-site; SGD 130,000 - 160,000; Full time

Job summary

A leading genomics company in Singapore is seeking an experienced Global Customer Segment Marketing professional. The role involves defining and executing marketing strategies for the healthcare customer sector and requires a strong background in B2B marketing and customer segmentation. Candidates must have at least 12 years of relevant experience and a Bachelor’s degree. The ideal candidate will excel in communication and analytical skills to drive successful marketing initiatives.

Qualifications

• 12 years of experience in Product Marketing or Management, or equivalent.
• Direct experience in B2B marketing within decentralized clinical testing.
• Proven success in go-to-market strategy and campaign execution.

Responsibilities

• Define and execute global healthcare customer segment marketing strategy.
• Lead market segmentation analysis and customize communications.
• Drive customer-centric messaging personalization.

Skills

B2B marketing experience

Analytical skills

Exceptional communication

Customer segmentation

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or advanced degree

Job description

The Global Customer Segment Marketing role is responsible for developing, managing and executing the outbound campaign strategy, coordinate go-to-market strategy for Illumina's product portfolio for the Healthcare customer segment and bring deep understanding of the decentralized clinical genomic testing market.

This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers, portfolio, market, and competitive landscape.

Key Responsibilities

• Define and execute the global healthcare customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative.
• Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific healthcare customer-sub-type needs and settings.
• Drive customer-centric messaging personalization by leveraging -specific data, insights, and feedback.
• Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
• Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each healthcare customer sub-types to ensure targeted, personalized engagement.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.

Qualifications

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience.
• Direct experience in B2B marketing experience within decentralized clinical testing, healthcare, or related industries required.
• Proven success in global and regional customer segmentation, go-to-market strategy, and campaign execution.
• Strong analytical skills with the ability to convert data into actionable insights.
• Exceptional communication and storytelling skills.
• Experience working in global, cross-functional, and matrixed organizations.
• A minimum of a Bachelor’s degree in Marketing, Business, Healthcare, or a related field is required.
• Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.