Sr Marketing Manager Emerging Markets

SALT TALENT SEARCH PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading talent management firm in Singapore is seeking an experienced marketing professional focused on Emerging Markets. You will be responsible for executing marketing strategies, managing a specialist team, and driving growth in these regions. This role requires 7+ years in B2C marketing, experience in acquisition marketing, and strong leadership skills. The position is ideal for someone who thrives in a fast-paced, entrepreneurial environment and understands digital marketing dynamics in APAC.

Qualifications

• 7+ years of B2C marketing experience, 3+ years in Emerging Markets.
• Proven track record of executing growth-driven marketing campaigns.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Execute end-to-end marketing strategy for assigned markets.
• Adapt global marketing initiatives to local needs.
• Manage and develop a team of marketing specialists.

Skills

Strategic thinking

Digital marketing

Leadership skills

Data analysis

Stakeholder management

B2C marketing

Tools

Salesforce Marketing Cloud

Adobe stack

Google Analytics

Job description

Reporting to the Head of Emerging Markets you'll play a crucial role in executing the Emerging Markets strategy. You'll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.

What you'll do

• Execute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing.
• Adapt global marketing initiatives to local market needs while maintaining brand consistency
• Leverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry model
• Manage and develop a team of marketing specialists focused on Emerging Markets in APAC
• Collaborate with internal teams and external agencies to ensure effective marketing execution
• Monitor campaign performance, analyse results, and make data-driven recommendations for optimization
• Manage marketing budgets efficiently, ensuring maximum ROI
• Ensure all marketing materials comply with regulatory requirements in respective markets

Who we're looking for?

• You're a strategic thinker with a passion for Emerging Markets and a deep understanding of digital marketing in APAC.
• You have experience in acquisition marketing and know how to adapt a campaigns to improve ROI.
• You have excellent leadership skills and a track record of delivering successful marketing campaigns in a B2C environment.
• You're comfortable working in a fast-paced, entrepreneurial culture and have a keen eye for innovation and continuous improvement.

What you'll need for this role

• 7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets
• Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets
• Experience managing and developing a small team of marketing professionals
• Strong data analysis skills, with the ability to draw insights and make data-driven decisions.
• Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics dealing with CRM systems and SEO tools.
• Excellent stakeholder management skills, including the ability to work effectively in a matrix environment.
• Commercial acumen and the ability to articulate marketing value to the broader organization.
• Experience with owned and earned media strategies, particularly in markets with regulatory limitations.
• Adaptability and resilience in a fast-changing environment.

CEI No: R2093683 / EA No: 07C3147