Sr Marketing Executive

SSERENITY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A growing wellness centre in Singapore is seeking a Marketing Specialist to develop and execute integrated marketing strategies. Responsibilities include managing digital and offline campaigns, creating compelling content, and monitoring performance metrics. Ideal candidates will have a degree in Marketing or related fields and 3–4 years of experience in relevant sectors. This role offers competitive salary and professional growth opportunities.

Benefits

Competitive salary package

Professional growth opportunities

Collaborative work environment

Qualifications

• 3–4 years of relevant marketing experience in hospitality, healthcare, or wellness sectors.
• Experience in executing digital and offline marketing strategies.
• Ability to work independently and collaboratively.

Responsibilities

• Develop and execute integrated marketing strategies.
• Manage online and offline marketing campaigns.
• Monitor and report on marketing performance metrics.

Skills

Digital marketing

Communication skills

Project management

Copywriting

Education

Degree/Diploma in Marketing, Communications, or related field

Job description

Key Responsibilities

• Develop, plan, and execute integrated marketing strategies to promote the centre’s services, packages, and wellness offerings.
• Manage digital and offline marketing campaigns, including social media, Google Ads, Facebook/Instagram ads, and content marketing.
• Oversee the centre’s online presence, ensuring consistent branding and engagement across all digital channels.
• Create compelling marketing content such as articles, blog posts, social media content, and short-form videos.
• Organise and support offline promotional events, exhibitions, and partnerships with healthcare and wellness providers.
• Manage and coordinate print and offline marketing initiatives (e.g., brochures, flyers, press releases, collaborations) to complement digital campaigns.
• Monitor, analyse, and report on marketing performance metrics, providing actionable insights and recommendations to management.
• Ensure all marketing activities reflect the centre’s core brand values of care, trust, and professionalism.
• Liaise with print and other stakeholders for promotional efforts

Requirements

• Degree/Diploma in Marketing, Communications, or related field.
• Minimum 3–4 years of relevant marketing experience, preferably in hospitality, healthcare, lifestyle, or wellness sectors.
• Proven experience in planning and executing both digital and offline marketing strategies.
• Knowledge and experience with print and traditional media campaigns is a strong advantage.
• Excellent communication, copywriting, and creative storytelling skills.
• Strong project management and organizational abilities with attention to detail.
• Ability to work independently while being a collaborative team player.
• Passionate about maternal care, wellness, and family-oriented services.

What We Offer

• Competitive salary package based on experience.
• Opportunity to shape the brand of a growing and impactful confinement centre.
• Professional growth opportunities in marketing and brand management.
• An opportunity to collaborate with Korea's No. 1 Postpartum Care Brand
• A supportive and collaborative work environment.