Sr. Manager, Sales

CROCS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A global footwear retailer in Singapore is seeking a Senior Commercial Manager responsible for driving growth across Southeast Asia's distributor partners. The role involves developing regional sales strategies, managing key distributor relationships, and collaborating with various teams to ensure brand consistency. Candidates should have at least 10 years in sales roles within related industries and possess strong analytical and stakeholder engagement skills. This position allows for substantial market influence and a chance to lead innovative commercial strategies.

Qualifications

• Minimum 10 years in sales or commercial roles, ideally within apparel, fashion, or footwear industries.
• Strong understanding of the SEA retail and digital environment, and distributor end-to-end management.
• Proven track record in managing distributor partnerships and executing growth strategies across diverse markets.

Responsibilities

• Develop and implement sales strategies for SEA distributor-led markets.
• Build and maintain relationships with key country distributors.
• Monitor and analyze distributor performance and provide actionable feedback.
• Identify new market opportunities and lead go-to-market strategies.
• Collaborate with distributors on operational efficiencies.

Skills

Sales strategy development

Distributor relationship management

Performance management

Market development

Cross-functional collaboration

Stakeholder engagement

Data-driven decision-making

Education

University degree in Business

MBA

Tools

MS Office

Job description

Overview

TheSenior Commercial Manager, Asiafor Crocs is responsible for driving profitable and sustainable growth acrossthe top four distributor partners in Southeast Asia, with a focus on executing product and brand strategies andleading cross-channel commercial activities. It involves close collaboration with Asia Commercial Managers toensure regional consistency and alignment. The position reports to the Director, Distributors Asia.

What You'll Do

Develop and Execute Regional Sales Strategy:Create and implement regional sales strategies in linewith Crocs’ global objectives to achieve and exceed annual sales targets across SEA distributor-ledmarkets.

Distributor Relationship Management:Build and maintain strong relationships with key countrydistributors, serving as the main liaison between them and the Crocs Asia regional office.

Performance Management:Monitor distributor performance regularly, provide actionable feedback,and ensure alignment with sales goals, retail execution standards, and merchandising guidelines.

Market Development & Expansion:Identify and assess new market opportunities within SEA, lead go-to-market strategies, and support distributors in expanding Crocs’ presence, including physical and digitalchannels.

Operational Oversight:Collaborate with distributors on demand forecasting, inventory management,store formats, and operational efficiencies to ensure optimal business performance.

Cross-Functional Collaboration:Partner with Marketing, Product, Finance, and VM teams to ensurecohesive brand execution across all markets and channels.

Retail & Brand Consistency:Conduct regular market visits to assess brand visibility, retail execution, andcustomer experience; ensure all distributor activities are aligned with Crocs’ brand vision and guidelines.

Leadership & Reporting:Lead the distributor support team and deliver timely, insightful sales reports andcompetitive analyses to inform strategic decision-making.

What You'll Bring To The Table

University degree in Business, preferably with a focus on Marketing or Sales; MBA is a plus.

Minimum 10 years in sales or commercial roles, ideally within apparel, fashion, or footwear industries.

Strong understanding of the SEA retail and digital environment, and distributor end-to-endmanagement.

Proven track record in managing distributor partnerships and executing growth strategies across diversemarkets.

Proficient in forecasting, retail KPIs, sales analysis, and using data to drive decision-making.

Excellent stakeholder engagement, presentation, and communication skills.

Advanced proficiency in MS Office tools.

Entrepreneurial mindset with a team-oriented, results-driven approach; with a passion for consumerbrands and willingness to travel up to 60%.