Social Media Specialist, Lianhe Zaobao

SPH MEDIA LIMITED; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A prominent media company in Singapore is seeking a Social Media Specialist to shape their social media strategy. This role involves curating content, optimizing performance across platforms, and leveraging analytics tools for insights. The ideal candidate is passionate about social media, holds a relevant degree, and has a strong command of both Chinese and English. Responsibilities include producing videos, conducting interviews, and collaborating with teams to enhance content delivery.

Qualifications

• At least 2 years of relevant experience in social media management and/or digital marketing.
• Strong command in Chinese and English for content creation.
• Ability to use analytics tools to evaluate performance.

Responsibilities

• Curate and produce social-centric content including videos using platforms.
• Conduct interviews of news events and edit videos.
• Develop management strategy through competitive analysis and audience research.
• Apply social media best practices for content performance optimization.
• Equip team members with social media management skills.
• Collaborate with designers for platform-specific templates.
• Monitor social media performance data for insights and recommendations.
• Foster engagement with social media audiences.

Skills

Social media management

Content creation

Data analysis

Bilingual (Chinese and English)

Education

Degree in a relevant discipline

Tools

Google Analytics

Canva

Capcut

Echobox

Sprout Social

CrowdTangle

Job description

We are looking for a Social Media Specialist to help shape our social media strategy and drive the execution of ideas across various social media platforms of Lianhe Zaobao.

You should be well-versed in the latest social media trends and analytic tools, familiar with social video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram, WeChat, YouTube, X, TikTok and Xiaohongshu. Strong command of both Chinese and English is essential.

Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
• Conduct onsite interviews of news events independently, including film coverage and edit them into short videos
• Develop a social management strategy for zaobao.sg platforms through competitive analysis, audience research and industry trends, and partner the newsroom to see through its implementation
• Apply social media best practices to optimise content performance across platforms
• Equip producers and editors with essential social media management skills through guidance and platform techniques
• Collaborate with visual designers to develop platform-specific templates to streamline and enhance efficiency in social content production
• Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
• Build and foster strong relationship/engagement with social media audiences to grow reach and presence

Requirements

• Degree in a relevant discipline; at least 2 years of relevant experience in social media management and/or digital marketing preferred
• Strong command in Chinese and English, both written and spoken, to support content creation for a Chinese-language publication
• Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
• Passionate about current affairs and the social media landscape
• Familiarity with Chinese social media platforms such as WeChat would be a plus
• Self-motivated and able to work independently and also, connect with people and collaborate as a team