Social Media Specialist (Content & Photo)

Fore Kopi Indonesia; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading coffee brand in Singapore is looking for a Social Media Specialist to create vibrant content across platforms like Instagram and TikTok. The role involves planning, shooting, and editing visual content to reflect the brand's personality. Candidates should have over 3 years of experience in social media, a strong portfolio, and proficiency in editing software. This position offers an exciting opportunity to play a key role in brand engagement and community building.

Qualifications

• 3+ years of professional experience in content creation or social media.
• Exceptional portfolio showcasing high-quality product photography.
• Strong understanding of current social media trends.

Responsibilities

• Maintain a detailed content calendar and write engaging captions.
• Plan and execute photo and video shoots daily.
• Monitor social channels and engage with the community.

Skills

Content creation

Photography

Videography

Community engagement

Social media strategy

Education

Diploma or Degree in Communications, Photography, Digital Media

Tools

Adobe Photoshop

Premiere Pro

Job description

Social Media Specialist (Content & Photo)

Reports To: Marketing Manager

Level: Supervisor | Department: Marketing / Creative

Role Summary

This is a hands‑on, high‑volume content creation role responsible for bringing the Fore brand personality to life across all social media platforms (Instagram, TikTok, Facebook, etc.). The specialist will be tasked with planning, shooting, and editing engaging photo and short‑form video content daily, ensuring high production quality that is synonymous with premium, modern coffee culture.

Key Responsibilities

• Content Strategy & Scheduling (60%):
  • Maintain a detailed content calendar, proactively planning content weeks in advance around promotions, product launches, and cultural moments.
  • Write engaging, on‑brand captions and call to action (CTAs).
  • Monitor, analyze, and report on key social metrics (engagement, reach, impressions) to optimize content strategy.
• Photography & Videography (30%):
  • Plan, schedule, and execute daily photo and video shoots of new products, in‑store ambiance, lifestyle shots, and staff interactions.
  • Crucially, the candidate must be proficient in using and comfortable providing and utilizing their own professional camera and lighting equipment (such as Phone, DSLR or Mirrorless) to ensure consistent, high‑quality visual outputs.
  • Perform meticulous post‑production editing (retouching, color grading, cutting) to meet brand standards and platform specifications.
• Community Engagement (10%):
  • Monitor social channels in real‑time, responding to comments and DMs to build a positive and active community along with the homeless media / local community.

Required Qualifications

• Diploma or Degree in Communications, Photography, Digital Media, or a related field.
• 3+ years of professional experience in a content creation or social media role, ideally within F&B, retail, or lifestyle brands.
• Exceptional portfolio showcasing high‑quality product photography and engaging short‑form video content (IG Reels/TikToks).
• Expertise in editing software (Adobe Photoshop, Premiere Pro, or equivalent mobile/desktop apps).
• Strong understanding of current social media trends, platform algorithms, and emerging features.