Social Media Operation Manager

IQIYI INTERNATIONAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading entertainment company in Singapore seeks an experienced professional to oversee social media strategy and manage the operations team. The ideal candidate should have 5–8 years in the industry, strong leadership skills, and a proven track record of creating viral content. Responsibilities include devising positioning strategies, conducting market research, and maintaining relationships with partners.

Qualifications

• 5–8 years of experience in the entertainment/content industry.
• Strong understanding of distribution mechanisms on short-form video platforms.
• Proven track record in creating viral content.

Responsibilities

• Devise positioning and strategy for the social media platform.
• Build and manage the platform operations team.
• Conduct in-depth research on international market preferences.
• Maintain strong collaborative relationships with platform partners.

Skills

Leadership skills

Content creativity

Problem-solving

Market trend analysis

Job description

About the Company

iQIYI Inc. [IQ] is a NASDAQ-listed technology and entertainment company. It is the first online video-streaming platform in China to surpass 100 million VIP subscribers. Our dramas, films, animations, and variety shows are viewed by audiences both locally and globally. As we enter the next phase of our business growth, iQIYI is committed to bringing our exceptional content and services to global audiences. We are currently seeking innovative and talented individuals to join our team.

Responsibilities

• Devise positioning and strategy for the social media platform, aligning with brand philosophy and business goals to establish reasonable growth plans for the platform’s account matrix. Oversee daily account operations and be accountable for matrix growth, scale, and ecosystem development.
• Build and manage the platform operations team, ensuring a data-driven approach. Lead the team to execute efficiently and achieve defined targets.
• Conduct in-depth research on international market preferences and social-media distribution mechanisms to produce videos aligned with platform and user preferences, generating viral content and driving internal traffic.
• Maintain strong collaborative relationships with platform partners and continuously explore opportunities to enhance content performance and strengthen brand influence.

Qualifications

• 5–8 years of experience in the entertainment/content industry. Experience in team/business setup and management, international business, or MCN operations is a plus.
• Strong understanding of distribution mechanisms on short-form video platforms, with keen insight, strong content-creativity awareness, and the ability to identify key market trends. Proven track record in creating viral content.
• Ability to tackle challenging tasks, adept at resource integration and problem-solving, with excellent leadership skills.