Social Media Marketing Specialist

JAC Recruitment Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing digital lifestyle brand in Singapore is seeking a creative Social Media Marketing Specialist to lead content and advertising efforts. The role involves managing social media campaigns on platforms like Xiaohongshu, Instagram, and TikTok, aiming to enhance brand visibility and drive user engagement. Candidates should have at least 5 years of experience in digital marketing, with strong analytical skills and fluency in Mandarin preferred.

Qualifications

• Minimum 5 years of experience in social media operations or digital marketing.
• Proven success in Xiaohongshu content strategy and platform engagement.
• Hands-on experience in international social media advertising and SEO/SEM optimization.
• Strong content planning skills, aesthetic judgment, and communication abilities.
• Fluency in Mandarin is preferred.

Responsibilities

• Develop and execute content strategies for domestic platforms.
• Manage overseas social media accounts and execute targeted ad campaigns.
• Lead or support app user growth initiatives across multiple marketing channels.
• Analyze operational data, compile performance reports, and provide strategic recommendations.

Skills

Social media operations

Digital marketing

Content strategy

Analytical skills

SEO/SEM optimization

Job description

Job Title:

Social Media Marketing Specialist

Location:

Singapore

Your New Company:

A fast-growing digital lifestyle brand is seeking a creative and data-savvy Social Media Marketing Specialist to lead its content and advertising efforts across both domestic and international platforms. The company is focused on building a strong online presence and driving user engagement through innovative digital strategies.

Your New Role:

As a Social Media Marketing Specialist, you will be responsible for developing content strategies, managing paid campaigns, and driving user growth across platforms such as Xiaohongshu, Instagram, Facebook, LinkedIn, and TikTok. You’ll play a key role in enhancing brand visibility and optimizing performance through data-driven insights.

Key Responsibilities:

Content Strategy & Operations

• Develop and execute content strategies for domestic platforms (e.g., Xiaohongshu) aligned with brand identity.

• Independently manage content ideation, planning, copywriting, publishing, and performance optimization.

International Social Media Advertising & Growth

• Manage overseas social media accounts and execute targeted ad campaigns.

• Use SEO/SEM tools to drive user acquisition and monitor campaign ROI.

User Growth & Data Analysis

• Lead or support app user growth initiatives across multiple marketing channels.

• Analyze operational data, compile performance reports, and provide strategic recommendations.

Qualifications:

• Minimum 5 years of experience in social media operations or digital marketing.

• Proven success in Xiaohongshu content strategy and platform engagement.

• Hands-on experience in international social media advertising and SEO/SEM optimization.

• Practical experience in app user growth and familiarity with growth models and data analysis.

• Strong content planning skills, aesthetic judgment, and communication abilities.

• High data sensitivity with strong analytical and problem-solving skills.

• Fluency in Mandarin is preferred to liaise with regional partners.

Ready to Take the Next Step?

Interested applicants, please click APPLY NOW or send a copy of your updated CV to [e-mail] for a confidential chat.

Do note that we will only be in touch if your application is shortlisted.

Chen Pinru

JAC Recruitment Pte Ltd

EA License Number: 90C3026

EA Personnel: R25130085